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Sports & Entertainment Marketing
"You do not really understand something unless you can explain it to your grandmother." – Albert Einstein
2nd Semester
Day #1
Unit 6 - Branding & Licensing
Lesson 6.1 - Branding Lesson (100 slides)
Youtube - Steve Jobs on The Secrets of Branding (11 minutes)
Using your MS Outlook, email me 10 important points made during this video.
Question: Based on all the information presented to you, describe "Branding" in your own words.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Branding Project!
What is the importance of branding?"Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice."Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business. Create and develop a 'Brand' that you feel will be a success for you. You will present to your classmates and possibly pursue it as a business venture!?
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Slide #1 - Title: Brand Name - Sports Entertainment Marketing - Your Name
Slide #2 - Title: Brand Target Audience and Competitors
Slide #3 - Title: Brand Characteristics or Qualities
Slide #4 - Title: Brand Logo Design with Colors and Font
Slide #5 - Title: Brand Slogan
Consider these points when creating your Brand:
1. Positive, distinctive and generates positive feelings and association
2. Easy to remember and pronounce
3. Logo is easily recognizable
4. Implies the benefits the sports or entertainment product delivers
5. Consistent with the image of the rest of the product lines and company/organization
6. Legally and ethically permissible
Day #2
Unit 6 - Branding & Licensing
Lesson 6.2 - Licensing Lesson (50 slides)
Youtube - Everything You Need to Know About Jordan Brand’s Iconic Jumpman Logo (4 minutes)
Youtube - Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs (21 minutes)
Branding Project!
Day #3
Unit 6 - Branding & Licensing
Lesson 6.3 - The Licensing Process Lesson (23 slides)
Youtube - The Difference Between Marketing and Branding? (10 minutes)
Using your MS Outlook, email me 5 important points made during this video.
Question: Based on all the information presented to you, describe how Branding is different from Marketing?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Presentations - Branding Project!
Day #4
Unit 6 - Branding & Licensing
Lesson 6.4 - Merchandising (22 slides)
Youtube - Master Retail Store Merchandising in 2019 (11 minutes)
Using your MS Outlook, email me 5 important points made during this video.
Question: Based on all the information presented to you, what are the 4 key considerations of on-site merchandising for your brand?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Presentations - Branding Project!
Day #5
Unit 6 - Exam ( 52 pts) - Anwser the questions on your own using the slides from Unit 6
Upon completion of the Exam or end of the period, please return the exam to my desk.
Day #6
Unit 7 - Promotion & Sales
Lesson 7.1 Understanding Sales (35 slides)
Presentations - Branding Project!
Day #7
Unit 7 - Promotion & Sales
Lesson 7.2 The Sales Process (32 slides)
Youtube - Steve Jobs introduces iPhone in 2007 (11 minutes)
Using your MS Outlook, email me important points made during this video.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
On your own, watch these video's to see the history of your device.
Youtube - Introducing the new iPhone PART 2 (10 minutes)
Youtube - Introducing the new iPhone PART 3 (3 minutes)
Youtube - iPhone Intro Part 4 (10 minutes)
Youtube - iPhone Intro Part 5 (10 minutes)
Promotion Project!
What is the importance of promotion?Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business. Apply the promotional mix to your Brand. How will you promote your Brand? You will present to your classmates as if you will pursue your Brand as a business venture!?
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Here are the 5 elements of the promotional mix? Use this as a guide to do your presentation.
A promotional mix is an allocation of resources among five primary elements:- Advertising.
- Public relations or publicity.
- Sales promotion.
- Direct marketing.
- Personal selling.
Slide #1 - Title: How I will Advertise My Brand
Slide #2 - Title: How I will Publicize My Brand
Slide #3 - Title: How I will use Sales Promotion
Slide #4 - Title: How I will use Direct Marketing
Slide #5 - Title: How I will use Personal Selling
Day #8
Unit 7 - Promotion & Sales
Lesson 7.3 Sales Strategies, Skills & Techniques (18 slides)
Youtube - Kobe Bryant The Black Mamba (RIP - The Complete Career Documentary) (77 minutes)
Using your MS Outlook, email me 10 important points made during this video.
Question: In your own words, how does this documentary relate to Marketing, with specifics to Branding and Promotion?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #9
Unit 7 - Promotion & Sales
Lesson 7.4 Importance of Customer Service (41 slides)
Youtube - Every iPhone Ad (2007-2020) (21 minutes)
Youtube - Best And Worst Super Bowl 2020 Commercials (8 minutes)
Youtube - Intro to Storyboarding (9 minutes)
Assignment: Pretend you're producing a TV commercial by creating a 12 shot storyboard (2 sheets) to advertise "Your Brand". Draw it out to the best of your ability. Make sure to develop a storyline that can be easily followed. When done, use your phone camera to take pics of the newly created storyboards and place on a PowerPoint presentation to share with your class. "The Best" as voted by your classmates will win a prize!
Day #10
Unit 7 - Promotion & Sales
Lesson 7.5 Sales Professionals (7 slides)
Complete Promotional Mix Project
Complete TV Commercial Storyboard
Day #11
Unit 7 - Promotion & Sales
Lesson 7.6 Promotion (60 slides)
Complete Promotional Mix Project
Complete TV Commercial Storyboard
Day #12
Unit 7 - Exam ( 80 pts) - Anwser the questions on your own using the slides from Unit 6
Upon completion of the Exam or end of the period, please return the exam to my desk.
Presentations - Promotional Mix Project
Presentations - TV Commercial Storyboard
Day 13
Unit 8 - Sponsorship & Endorsement
Lesson 8.1 Sponsorship (35 slides)
Presentations - Promotional Mix Project
Presentations - TV Commercial Storyboard
Day #14
Unit 8 - Sponsorship & Endorsement
Lesson 8.2 Sponsorship Growth (20 slides)
Youtube - Sponsorship Proposal Basics in About 15 Minutes (17 minutes)
Using your MS Outlook, email me 10 important points made during this video.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Presentations - Promotional Mix Project
Presentations - TV Commercial Storyboard
Day #15
Unit 8 - Sponsorship & Endorsement
Lesson 8.3 Sponsorship Decisions (55 slides)
Presentations - Promotional Mix Project
Presentations - TV Commercial Storyboard
Day #16
Unit 8 - Sponsorship & Endorsement
Lesson 8.4 Ambush Marketing (38 slides)
Youtube - Ambush Marketing Video (12 minutes)Day #17
Unit 8 - Sponsorship & Endorsement
Lesson 8.5 Pricing Sponsorships (9 slides)
Netflix - The Great Hack (1:50 minutes)
Day #18
Unit 8 - Sponsorship & Endorsement
Lesson 8.6 Endorsements (44 slides)
Netflix - The Great Hack (1:50 minutes)
Day #19
Unit 8 - Exam (65 pts) - Anwser the questions on your own using the slides from Unit 8
Upon completion of the Exam or end of the period, please return the exam to my desk.
Day #20
Unit 9 - Ticket Promotion & Sales
Lesson 9.1 Role of Ticket Sales in Sports & Entertainment Business (63 slides)
Youtube - How to motivate yourself to change your behavior | Tali Sharot | TEDxCambridge (17 minutes)Using your MS Outlook, email me 10 important points made during this video.Submit your notes to my email: csantiago@murrieta.k12.ca.usEvent Ticket Project
Use Google Drawings to create a visualing exciting (causing great enthusiasm and eagerness) and explicit (stated clearly and in detail, leaving no room for confusion or doubt) event ticket of your choice. Make sure to add the vital information related to your event - day, date, location, name of event/performer, seating information, and anything specifically related to your event. You will share your final design with your classmates and discuss your creation.
Day #21
Unit 9 - Ticket Promotion & Sales
Lesson 9.2 Ticket Sales Strategies (60 slides)
Youtube - How Amazon, Apple, Facebook and Google manipulate our emotions (19 minutes)
Using your MS Outlook, email me 10 important points made during this video.Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #22
Unit 9 - Ticket Promotion & Sales
Lesson 9.3 The Ticket Sales Cycle (16 slides)
Youtube - The most important lesson from 83,000 brain scans | Daniel Amen | TEDxOrangeCoast (15 minutes)Using your MS Outlook, email me 10 important points made during this video.Question: How does understanding a person's behavior relate to Marketing?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #23
Unit 9 - Ticket Promotion & Sales
Lesson 9.4 Ticketing Technologies (44 slides)
Day #24
Unit 9 Exam - Ticket Promotion and Sales (54pts)
Click the Unit 9 Exam link to Download
Go to File and Save As
Save As Unit 9 Exam to your Desktop
Anwser the questions using the slides from Unit 9
Continue Saving your Exam to your Desktop
At the completion of your Exam, Save and send it to my email
csantiago@murrieta.k12.ca.us
Day #25
Unit 10 - Game Operations & Entertainment
Lesson 10.1 - The Spectator “Fan” Experience (57 slides)
Day #26
Unit 10 - Game Operations & Entertainment
Lesson 10.2 - What are Game Operations (39 slides)
Amazon - Undercover Boss - Season 2 Episode 7 Chicago Cubs (44 minutes)
Log into MS Office - Use Outlook to email me 10 important points made during this episode
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #27
Unit 10 - Game Operations & Entertainment
Lesson 10.3 - The Role of Game Operations in Sports Marketing (17 slides)
Fantasy Football Stadium Project 2020
Create your project on MS Office 365 PowerPoint for your team presentation
Slide #1 - Come up with a Team name, mascot, and colors
Slide #2 - Design team uniforms (home and away) including a helmet with a logo
Slide #3 - Select a city for your team, that doesn't already have an NFL team. What is the population, what businesses are close to it that will add to the attraction of the location for the stadium, what other benefits (i.e. parking) will enhance your location for the stadium?
Slide #4 - Find a place to build your new stadium in Google Earth and give 4 reasons for your selection
Slide #5 - Design a stadium and display it on your slide.
Slide #6 - Select a major sponsor to name your stadium and how the naming process came about. How will your stadium/team benefit from collaborating with this sponsor?
Slide #7 - Decide on 3 pieces of merchandise, one will be a T-shirt, one a hat and one is up to your team to decide
Slide #8 - Develop a Marketing Strategy to get people into your stadium seats?
Slide #9 - How will you make this Fantasy Football Stadium standout from the rest and make it a success?
Your team will begin this today and will build upon it like the foundation of your stadium,
we will complete the project and present by the end of the semester.
Day #28
Unit 10 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 10
Upon completion of the Exam or end of the period, please return the exam to my desk.
Day #29
Unit 11 - SEM Communications
Lesson 11.1 - Sports & Entertainment Communications
Day #30
Unit 11 - SEM Communications
Lesson 11.2 - Publicity
Day #31
Unit 11 - SEM Communications
Lesson 11.3 - Functions of Sports & Entertainment Communications
Day #32
Unit 11 - SEM Communications
Lesson 11.4 - Integrating Publicity
Day #33
Unit 11 - SEM Communications
Lesson 11.5 - The Publicity Plan
Day #34
Unit 11 - SEM Communications
Lesson 11.6 - Press Releases
Day #35
Unit 11 - SEM Communications
Lesson 11.7 - Press Kits
Day #36
Unit 11 - SEM Communications
Lesson 11.8 - Social Issues
Day #37
Unit 11 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 11
Upon completion of the Exam or end of the period, please return the exam to my desk.
Day #38
Unit 12 - SEM Careers
Lesson 12.1 - Careers in Sports
Day #39
Unit 12 - SEM Careers
Lesson 12.2 - Careers in Entertainment
Day #40
Unit 12 - SEM Careers
Lesson 12.3 - Preparing for Sports and Entertainment Marketing Careers
Day #41
Unit 12 - SEM Careers
Lesson 12.4 - Cover Letters & Resumes
Day #42
Unit 12 - SEM Careers
Lesson 12.5 - The Job Market
Day #43
Unit 12 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 12
Upon completion of the Exam or end of the period, please return the exam to my desk.
Day #44
TBA
Day #45
TBA
Day #46
TBA
Day #47 End of the Year
TBA
Sports & Entertainment Marketing
"Do not let what you cannot do interfere with what you can do." - John Wooden
1st Semester Beginning of the Year
Day #1
10 Things That Take Zero Talent, But Will Get You 100% Respect
1. Be on Time
2. Good Work Ethic
3. Make an Effort
4. Good Body Language
5. Good Energy
6. Good Attitude
7. Be Passionate
8. Be Coachable
9. Do Extra to Excel
10. Be Prepared
COURSE DESCRIPTION
Through the Marketing process, students will learn about:
- The various college and professional sports programs and leagues
- Discover and learn about the entertainment industry (Grammys, Emmys, Oscars, Tonys, and more)
- Discuss and analyze movies such as Moneyball, 42
- Learn about the biographies of top celebrities and athletes
- Plan, create, and design their own stadium for Murrieta and develop a business to make it work
- Market a product by performing a sales presentation
- Experience owning their own sports franchise and hotel
- Participate in two computer simulations in a challenge to make a profit
Student Computer Login Account
Use your district student login and password > 9 digit student ID number@mvusd.org
(if you are new to the MVUSD, you'll have to see the secretaries in Student Services to set up your login)
Go to MMHS Web Site > Teachers > Santiago, Carlos
Peruse - read, typically in a thorough or careful way
1. Course Outline
2. Syllabus
3. Lesson Plans (this page)
EVERYTHING YOU NEED TO COMPLETE FOR THIS SEMESTER IS LISTED BELOW (updated weekly)
I WILL INTRODUCE AND EXPLAIN EACH OF THE PROJECTS AS WE GO THROUGH THE SEMESTER
IF YOU ARE ABSENT OR MISS CLASS PLEASE FOLLOW THE INSTRUCTIONS STEP BY STEP AND THEN IF YOU'RE IN NEED OF FURTHER EXPLANATION, I WILL GLADLY ASSIST YOU IN GETTING STARTED
Log into MS Office - Use Outlook to email me 10 important points made during each video
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Youtube - Angela Lee Duckworth: Grit: The Power of Passion and Perseverance (6 minutes)
Youtube - The Rise of Nike: How One Man Built a Billion-Dollar Brand (8 minutes)
Youtube - Steve Jobs' Amazing Marketing Strategy (7 minutes)
Definition of Marketing - Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Marketing is the promotion of business products or services to a target audience. ... Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements. But not all businesses approach the need to market their goods and services the same way
Day #2
Unit 1 - History & Evolution of SEM
Lesson 1.1 - Genesis of Sports & Entertainment Marketing
Lesson 1.1 - Slides-Genesis of SEM.ppt (13 slides)
Introducing SEM: Classroom Trivia Challenge with PPT
Name that Team Classroom Challenge with PPT
Name that Brand Classroom Challenge with PPT
Day #3
Youtube - 4 Principles of Marketing Strategy | Brian Tracy (25 minutes)
Unit 1 - History & Evolution of SEM
Lesson 1.2 - Factors Contributing to Industry Growth
Lesson 1.2 - Slides-Industry Growth.ppt (86 slides)
Fantasy Football Stadium Project 2019-20
Work in your teams
Day #4
Unit 1 - History & Evolution of SEM
Lesson 1.3 - Media Impact on Industry Growth
Lesson 1.3 - Slides-Media Impact.ppt (40 slides)
Fantasy Football Stadium Project 2019-20
Work in your teams
Amazon - Undercover Boss - Season 5 Episode 13 Utah Jazz on Amazon Prime (44 minutes)
Log into MS Office - Use Outlook to email me 10 important points made during this episode
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #5
Unit 1 - History & Evolution of SEM
Lesson 1.4 - Industry Pioneers Lesson
Lesson 1.4 - Slides-Industry Pioneers (11 slides)
Fantasy Football Stadium Project 2019-20
Work in your teams
Day #6
Unit 1 - History & Evolution of SEM
Lesson 1.5 - Important Milestones in SEM History
Lesson 1.5 - Slides-Important Milestones.ppt (7 slides)
Youtube - Jim's 1993 ESPY Speech (11 minutes)
Fandom Project
Work in your teams
Fantasy Football Stadium Project 2019-20
Work in your teams
Day #7
Unit 1 - History & Evolution of SEM
Lesson 1.6 - Where Are We Now
Lesson 1.6 - Slides-Where Are We Now.ppt (16 slides)
Fantasy Football Stadium Project 2019-20
Day #8
Unit 2 - What is SEM
Lesson 2.1 - Sports & Entertainment Marketing Defined
Lesson 2.1 - Slides-What Is Sports and Entertainment Marketing.ppt (7 slides)
School Canceled due to Tenaja Fire
Day #9
Unit 2 - What is SEM
Lesson 2.2 - The Fusion of Marketing with Sports & Entertainment Lesson
Lesson 2.2 - Slides-The Fusion of Marketing with Sports & Entertainment.ppt (32 slides)
Youtube - 'All I wanted was to be loved' — Dennis Rodman on his life and '30 for 30' doc | NBA on ESPN (32 minutes)
Log into MS Office - Use Outlook to email me 10 important points made during each video
Question: How does Sports Marketing relate to Dennis Rodman?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #10
Unit 2 - What is SEM
Lesson 2.3 - Sports ARE Entertainment Lesson
Lesson 2.3 - Slides-Sports ARE Entertainment.ppt (17 slides)
Youtube - Aaron Hernandez: Downward Spiral (43 minutes)
Log into MS Office - Use Outlook to email me 10 important points made during each video
Question: As a marketing executive of a sports team, how would you remedy or fix this type of situation that has affected your team in a negative way?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #11
Unit 2 - What is SEM
Lesson 2.4 - Primary Marketing Functions Lesson
Lesson 2.4 - Slides-Primary Marketing Functions.ppt (40 slides)
Online Article - University of Tennessee marching band wears T-shirts designed by bullied fan
Log into MS Office - Use Outlook to email me 3 important points made in this article
Question: Why would UT give a scholarship to this 4th grade student?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Presentations on Fandom Projects
Day #12
Unit 2 - What is SEM
Lesson 2.5 - Understanding the SEM Product Lesson
Lesson 2.5 - Student Handout - Perishability.ppt (109 slides)
Youtube - Michael Jordan - ESPN Basketball Documentary (43 minutes)
Using your MS Outlook, email me 10 important points made during this episode
Question: Why is Michael Jordan considered the most marketable player in all of sports?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Presentations on Fandom Projects
Day #13
Unit 2 - What is SEM
Lesson 2.6 - Competition for the Entertainment Dollar Lesson
Lesson 2.6 - Slides-Comp for Entertainment Dollar.ppt (6 slides)
Amazon Prime - Pepsi vs Cola: The Marketing Battle of the Century (53 minutes)
Using your MS Outlook, email me 10 important points made during this movie
Question: How did these two multinational companies market their products to dominate the world's drinks business? (List one marketing strategy for each of the companies)
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #14
Unit 2 - What is SEM
Lesson 2.7 - Reaching Consumers Lesson
Lesson 2.7 - Slides-Reaching Consumers.ppt (65 slides)
Youtube - How BIG is Amazon? (They Help Power the CIA and Netflix!) (17 minutes)
Using your MS Outlook, email me 10 important points made during this segment
Question: How has Amazon conquered the marketing aspect when compared to other large companies?
Youtube - Jeff Bezos Talks Amazon, Blue Origin, Family, And Wealth (48 minutes)
Using your MS Outlook, email me 10 important points made during this interview
Opinion: Give me one strong opinion that you now have on Jeff Bezos.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #15
Unit 2 - What is SEM
Lesson 2.8 - Intro to Event Marketing & Management
Lesson 2.8 - Slides-Intro to Event Marketing.ppt (37 slides)
Unit 1 - Exam (55 pts) - Anwser the questions on your own using the slides from Unit 1
Upon completion of the Exam or end of the period, please return the exam to my desk.
Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together when I return:
Unit 2 - Handouts - Word Scramble
Unit 2 - Handouts - Word Find
Unit 2 - Handouts - Crossword
Day #16
Unit 3 - Intro to SEM Biz Principles
Lesson 3.1 - Industry Segments Lesson
Lesson 3.1 - Slides - Industry Segments.ppt (8 slides)
Youtube - Larry Bird: ESPN SportsCentury Documentary (43 minutes)
Using your MS Outlook, email me 10 important points made during this episode
Question: How did the Boston Celtics market Larry Bird during his 13 years in the NBA?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together
Unit 2 - Handouts - Word Scramble
Unit 2 - Handouts - Word Find
Unit 2 - Handouts - Crossword
Day #17
Unit 3 - Intro to SEM Biz Principles
Lesson 3.2 - Financial Structure of Sports Industry Lesson
Lesson 3.2 - Slides - Financial Structure of Sports Biz.ppt (75 slides)
Return and review Unit 1 - Exam
Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together
Unit 2 - Handouts - Word Scramble
Unit 2 - Handouts - Word Find
Unit 2 - Handouts - Crossword
Day #18
Unit 3 - Intro to SEM Biz Principles
Lesson 3.3 - Financial Structure of Entertainment Industry Lesson
Lesson 3.3 - Slides-Financial Structure of Ent Biz.ppt (78 slides)
Using your MS Outlook, email me 10 important points made during these interviews
Youtube - Nike's Tinker Hatfield on designing Air Jordans, Nike MAGs & creative inspiration (25 minutes)
Youtube - Where Creative Inspiration Comes From (23 minutes)
Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe. Include Brand Name, Logo, Slogan and Price.
Your classmates will view your design and will cast a vote for "The Top Design". Winner will win a prize!!
Day #19
Unit 3 - Intro to SEM Biz Principles
Lesson 3.4 - Tracking Industry Trends Lesson
Lesson 3.4 - Slides-Industry Trends.ppt (54 slides)
Unit 2 - Exam (77 pts) - Anwser the questions on your own using the slides from Unit 2
Upon completion of the Exam or end of the period, please return the exam to my desk.
Day #20
Unit 3 - Intro to SEM Biz Principles
Lesson 3.5 - Economic Impact
Lesson 3.5 - Slides-Economic Impact.ppt (55 slides)
Amazon - Undercover Boss - Season 4 Episode 10 O'Neill Clothing (44 minutes)
Using your MS Outlook, email me 10 important points made during this episode.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #21
Unit 4 - Marketing Applications
Lesson 4.1 - The Basic Marketing Concept Lesson
Lesson 4.1 - Slides-Basic Marketing Concept.ppt (8 slides)
Return and review Unit 2 - Exam
Submit the Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe. Include Brand Name, Logo, Slogan and Price. Your classmates will view your design and will cast a vote for "The Top Design". Winner will win a prize!!
My First Marketing Assignment!
'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'
Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager. Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants. The customer is the MMHS student (student body).
Create a separate slide to describe the following: Who, What, Where, When, Why, How
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Slide #1 - copy and paste the following and place on your slide:
1st Marketing Assignment
Sports Entertainment Marketing for (place your sport/club/activity)
Your Name
Slide #2 - Title: Who are you representing?
Give a brief history of your organization and why it's unique or sets it apart?
Slide #3 - Title: What are the goods and/or services?
Describe in detail what you are going to do with regards to goods and/or services?
Slide #4 - Title: Where is this taking place?
Define your target market or area where it will specifically take place.
Slide #5 - Title: Why are you doing this?
Explain the following factors:
Why you are targeting who you are targeting?
Why you have decided on what you will do?Slide #6 - Title: Why are you doing this? (continued from #5)
Why you will provide services in a particular place?
Why you have decided on particular times?Slide #7 - Title: When is it taking place?
Construct a timeline demonstrating when activities will start and completion of the “Action Plan,” etc.
Slide #8 - Title: When is it taking place? (continued from #6)
In addition, you must describe when project services will actually be delivered; time of operation.
Slide #9 - Title: How is this taking place?
You should decide how your project will be implemented. This incorporates all the previous elements and explains, for example
How you will engage the target population.
How will individuals be assessed and admitted?Slide #10 - Title: How is this taking place? (continued from #9)
How you will provide services.
How you will retain participants.Slide #11 - Title: How is this taking place? (continued from #9 and #10)
How you will evaluate the project’s effectiveness.
It should explain all aspects of the mechanics of how a project will be carried out, and it should also demonstrate that the applicant has thoroughly considered the details of the project implementation strategy.
Day #22
Unit 4 - Marketing Applications
Lesson 4.2 - The Marketing Mix Lesson
Lesson 4.2 - Slides-Marketing Mix.ppt (6 slides)
My First Marketing Assignment!
'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'
Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager. Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants. The customer is the MMHS student (student body).
Create a separate slide to describe the following: Who, What, Where, When, Why, How
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Day #23
Unit 4 - Marketing Applications
Lesson 4.3 - Target Markets Lesson
Lesson 4.3 - Slides-Target Markets.ppt (34 slides)
My First Marketing Assignment!
'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'
Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager. Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants. The customer is the MMHS student (student body).
Create a separate slide to describe the following: Who, What, Where, When, Why, How
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Day #24
Unit 4 - Marketing Applications
Lesson 4.4 - Market Segmentation Lesson
Lesson 4.4 - Slides-Market Segmentation.ppt (39 slides)
Unit 3 - Exam (44 pts) - Anwser the questions on your own using the slides from Unit 3
Upon completion of the Exam or end of the period, please return the exam to my desk.
Return and review Unit 3 - Exam
My First Marketing Assignment!
'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'
Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager. Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants. The customer is the MMHS student (student body).
Create a separate slide to describe the following: Who, What, Where, When, Why, How
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Day #25
Unit 4 - Marketing Applications
Lesson 4.5 - Positioning Lesson
Lesson 4.5 - Slides-Positioning.ppt (39 slides)
My First Marketing Assignment!
'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'
Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager. Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants. The customer is the MMHS student (student body).
Create a separate slide to describe the following: Who, What, Where, When, Why, How
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Youtube - Magic Johnson: Basketball & Business (45 min)
Using your MS Outlook, email me 10 important points made during this documentary
Opinion: Give me one strong opinion on why Magic Johnson has been able to transition from a successful College/NBA player to a highly respected business owner.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #26
Unit 4 - Marketing Applications
Lesson 4.6 - Understanding the Sports & Entertainment Consumer Lesson
Lesson 4.6 - Slides-Understanding the Consumer.ppt (10 slides)
Unit 4 Lessons 4.1 - 4.9 - read through all the slides, work on the handouts and turn them in completed and stapled together
Unit 4 - Handouts - Word Scramble
Unit 4 - Handouts - Word Find
Unit 4 - Handouts - Crossword
Day #27
Unit 4 - Marketing Applications
Lesson 4.7 - Market Research Lesson
Lesson 4.7 - Slides-Market Research.ppt (22 slides)
My First Marketing Assignment!
'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'
Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager. Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants. The customer is the MMHS student (student body).
Create a separate slide to describe the following: Who, What, Where, When, Why, How
Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)
Youtube - Mike Tyson ESPN SportsCentury Documentary (:45)
Using your MS Outlook, email me 10 important points made during this documentary
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #28
Unit 4 - Marketing Applications
Lesson 4.8 - Advertising Lesson
Lesson 4.8 - Slides-Advertising.ppt (47 slides)
Youtube - The Pete Rose Story SportsCentury Pete Rose Documentary (:45)
Using your MS Outlook, email me 10 important points made during this documentary
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #29
Unit 4 - Marketing Applications
Lesson 4.9 - Digital Marketing
Lesson 4.9 - Slides-Digital Marketing.ppt (113 slides)
Amazon - Tucker: The Man and His Dream (1:50)
Using your MS Outlook, email me 20 important points made during this movie.
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #30
Unit 5 - The Marketing Plan
Lesson 5.1 - What is the Marketing Plan Lesson
Lesson 5.1 - Slides-Marketing Plan.ppt (25 slides)
Amazon - Tucker: The Man and His Dream (1:50)
Using your MS Outlook, email me the answer to the following question:
What is Tuckers Marketing Concept with relation to his new automobile?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #31
Unit 5 - The Marketing Plan
Lesson 5.2 - Components of an Effective Marketing Plan Lesson
Lesson 5.2 - Slides-Marketing Plan Components.ppt (13 slides)
Unit 4 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 4
Upon completion of the Exam or end of the period, please return the exam to my desk.
Return and review Unit 4 - Exam
Day #32
Unit 5 - The Marketing Plan
Lesson 5.3 - Mission Statement Lesson
Lesson 5.3 - Slides-Mission Statement.ppt (9 slides)
Open Outlook and create a Mission Statement for your 1st Marketing Assignment and send to me.
The Mission Statement should address the following questions:
What business are we currently in?
Who are our current customers?
What is the scope of our market?
How do we currently meet the needs of our customers?
Here is a very good example created by Kaleb:
"The Murrieta Mesa Basketball Program (business) promises to ensure an athletically competitive team (meet the needs) for our players to excel, and a great atmosphere (scope) for fans (customers) to come and support our players and program."
Work on completing: 1) Fantasy Football Project 2) 1st Marketing Assignment
Day #33
Unit 5 - The Marketing Plan
Lesson 5.4 - Situation Analysis - SWOT Lesson
Lesson 5.4 - Slides-Situation Analysis.ppt (16 slides)
Return and review Unit 4 - Exam
Day #34
Unit 5 - The Marketing Plan
Lesson 5.5 - Financing Lesson
Lesson 5.5 - Slides-Financing.ppt (25 slides)
Day #35
Unit 5 - The Marketing Plan
Lesson 5.6 - Key Information in the Marketing Plan
Lesson 5.6 - Slides-Key Information in the Plan.ppt (28 slides)
Day #36
Youtube - E 60 JJ Watt (:28)
Using your MS Outlook, email me 10 important points and the answer to the following question:
Give me 3 reasons you believe JJ Watt is the most marketable player in the NFL?
Submit your notes to my email: csantiago@murrieta.k12.ca.us
Day #37
Presentations for:
My First Marketing Assignment!
Day #38
Presentations for:
My First Marketing Assignment!
Day #39
Presentations for:
My First Marketing Assignment!
Day #40 End of the First Semester
Presentations for:
My First Marketing Assignment!
Addendum
The Stadium Project (Introducing the Project)
Elements of a Marketing Plan
Slide # 1 Title Slide - Name of Your Stadium and Logo (a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.)
Slide # 2 Schematic - show the main form and features as a drawing (2 perspectives) by researching and piecing together a picture layout
(End of the Semester)
Slide # 3 Executive Summary - overview of the entire marketing plan addressing each topic in the plan including costs involved in implementing the planSlide # 4 Situation Analysis - study of the internal and external factors that impact a marketing plan (Strengths Weakesses Opportunities Threats)Slide # 5 Marketing Goals/Objectives - objectives used to evaluate and accomplish the marketing planSlide # 6 Marketing Strategies - method that identifies target markets to make marketing-mix decisions that focus on those target markets with the ultimate goal of customer satisfactionSlide # 7 Implementation - putting the marketing plan into actionSlide # 8 Evaluation and Control - involves answering the question "Did we accomplish our marketing objectives in the specified time frame?"(days to complete 1 of 10) 100 points
Netflix - Abstract: The Art of Design (:42)
Season 1 Episode 2 Tinker Hatfield: Footwear...
Chapter Project
your team chooses one of the following chapters and will create a PowerPoint Project
highlighting the various areas.
When completed, you will present to the class:
Slide 1 - Chapter Title with Chapter Objectives (list them)
Slide 2 - Case Study (Title with 3 bullet points)
Slide 3 - Section 1 Key Terms with Definitions
Slide 4 - Five Important Bullet Points from the section
Slide 5 - Section 2 Key Terms with Definitions
Slide 6 - Five Important Bullet Points from the section
Slide 7 - Profiles in Marketing (2 important bullet points)
Slide 8 - World Market (2 important bullet points)
Slide 9 - From Review and Activities develop 5 short Questions (bullet points) for the Year End Final
Extra Credit Only for Team doing Chapter 8 or Chapter 13
Slide 10 - Section 1 Key Terms with Definitions
Slide 11 - Five Important Bullet Points from the section
Unit 3 Sports Marketing Mix
Chapter 5 Section 5.1 and 5.2 (21 pages) Product and Price Decisions: Sports
Chapter 6 Section 6.1 and 6.2 (21 pages) Sports Product and Price Decisions
Chapter 7 Section 7.1 and 7.2 (21 pages) Branding and Licensing
Chapter 8 Section 8.1, 8.2 and 8.3 (23 pages) Sports Promotion (Extra Credit)
Chapter 9 Section 9.1 and 9.2 (23 pages) Sports Marketing Plans and Careers
Unit 5 Entertainment Marketing Mix
Chapter 12 Section 12.1 and 12.2 (21 pages) Product and Price Decisions: Entertainment
Chapter 13 Section 13.1, 13.2 and 13.3 (23 pages) Entertainment Market Research and Outlets (Extra Credit)
Chapter 14 Section 14.1 and 14.2 (19 pages) Images and Licensing
Chapter 15 Section 15.1 and 15.2 (19 pages) Entertainment Promotion
Chapter 16 Section 16.1 and 16.2 (21 pages) Entertainment Marketing Plans and Careers
Sal Khan/Ted Talk 2011 (20:14)
Morgan Spurlock: The greatest TED Talk ever sold (:20) (some explicit language)
Pom Wonderful Presents: The Greatest Movie Ever Sold on Amazon Prime (1:28) (some explicit language)
Brand "Yourself" Project
Use Canva to create a Poster with your image and select 10 sponsors that represent who "you" are. Use you're imagination and creativity to distinguish "you" from everyone else, make this a fun poster that you would want to share with your friends and family.
Branding definition - “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”
Khan Academy - Inteviews with Entrepreneurs
Elon Musk - Tesla Motors and SpaceX
Khan Academy - Inteviews with Entrepreneurs
Richard Branson - Chairman of the Virgin Group
Khan Academy - Inteviews with Entrepreneurs
Marc Ecko - Founder of Ecko Unlimited
Click on the Link below to access your FINAL PROJECT
Entertainment Marketing Project
The Games That Cost Russia $14 Billion: 9 Wild World Cup Money Stats (article)
Four Realities That Will Rock The World Of Marketing In 2018 (article)
Amazon Movies associated with Marketing
Pepsi vs Cola: The Marketing Battle of the Century (:53)
Wal-Mart: The High Cost of Low Price (:97)
Famous Nathan (:86)
Andy Parris: Bubblegum King (:65)
Undercover Boss (:42)
Season 1 Episode 5 Churchill Downs - watched on ?Season 2 Episode 5 NascarSeason 2 Episode 7 Chicago Cubs - (really good one)Season 2 Episode 8 Lucky Strike LanesSeason 3 Episode 9 Taylor Made GolfSeason 4 Episode 1 Modell's Sporting GoodsSeason 4 Episode 10 O'Neill ClothingSeason 4 Episode 14 Retro FitnessSeason 5 Episode 13 Utah Jazz (really good one)Season 5 Episode 15 Sky ZoneNetflix - Brain Games (:22)
Season 2 Episode 5 Power of PersuasionSeason 2 Episode 6 What You Don't KnowSeason 2 Episode 9 You DecideSeason 3 Episode 3 Trust MeSeason 3 Episode 9 In It To Win ItSeason 3 Episode 10 Follow the LeaderSeason 4 Episode 2 AddictionSeason 4 Episode 4 RiskSeason 4 Episode 9 PatternsSeason 4 Episode 10 IntuitionNetFlix - 30 for 30 (1:40)Netflix - Abstract: The Art of Design (:42)Season 1 Episode 2 Tinker Hatfield: Footwear...Season 1 Episode 4 Bjarke Ingels: ArchitectureNetflick Movies associated with Marketing
Founder - the start up story of McDonald's
The Truman Show
Walt Before Mickey
Terms and Conditions May Apply
Non-Netflix Movies associated with Marketing
Moneyball - it shows you don't need a big budget to be successful and it shows the importance of data
The Joneses - great insight into the minds of people when it comes to peer pressure and influence
What Women Want - trying to understand who you are targeting and how you can act on it
Jobs - no matter how great the product is, it doesn't sell itself plus catering to the target market
The Circle - how people get easily influenced
This Girl Can
Star Sports'
Canadian Football League
Bookies Betfair
Reebok: Subway Pump Battle
Jiro Dreams of Sushi
Anthony Bourdain: Parts Unknown
Inside: Chipotle
Freaks and Geaks
The Writer's Room
20 Feet from Stardom
Helvetica
Chef
Syrup
Guilt Trip
The Greatest Movie Ever Sold
Idiocracy
Minority Report
Boiler Room
The Hudsucker Proxy
Glengarry Glen Ross
Tucker: A Man and His Dream
A Look at 11 Methods for Improving Your Memory
https://www.verywellmind.com/great-ways-to-improve-your-memory-2795356