Sports & Entertainment Marketing  

"You do not really understand something unless you can explain it to your grandmother." – Albert Einstein

DISTANCE LEARNING

Log in Attendance: Weekly Attendance (Please log in once a week)

Message for Dates: Monday, June 1st - June 5th

Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

Message for Dates: Monday, May 25th - May 29th

Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

Message for Dates: Monday, May 18th - May 22nd

Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

Message for Dates: Monday, May 11th - Friday, May 15th

Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

Message for Dates: Monday, May 4th - Friday, May 8th

Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

Message for Dates: Monday, April 27th - Friday, May 1st

Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

Message for Dates: Monday, April 20th - Friday, April 24th 

Go to Day # 24 and follow the instructions to Download a copy of the Unit 9 - Exam 

Upon completion, email it back to me by Friday, April 24th

Message for Dates: Monday, April 13th - Friday, April 17th

Continue working on getting your Ticket project turned in (I've received 14 and still need 14 more) 

Continue reading and studying the PowerPoint slides for Unit 9 Lessons 9.1, 9.2, 9.3, 9.4

Message for Dates: Monday, April 6th - Friday, April 10th

Dear Students,

Welcome to Distance Learning!  I'm looking forward to working with you for the remainder of the school year!  

It's my pleasure to continue to assist you in your development as a life-long learner.

Here are few items to keep in mind when navigating through my online classroom/website:

- We are looking at 9 weeks before the end of the official school year

- For your first project during this time, please scroll down to Day #20 - Unit 9

- When you're finished with the project and before emailing/sharing your project, I need your assistance by placing the 

• Project # / Project Name / Your Name / Your Period (very important)

- Get your assignments turned in to me so that we can accomplish what we set out to at the beginning of this semester.

THANKS AND STAY SAFE!!

Mr. Santiago

2nd Semester

Day #1

Unit 6 - Branding & Licensing

     Lesson 6.1 - Branding Lesson (100 slides)

Youtube - Steve Jobs on The Secrets of Branding (11 minutes)  

Using your MS Outlook, email me 10 important points made during this video.

Question: Based on all the information presented to you, describe "Branding" in your own words.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Branding Project!

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business.  Create and develop a 'Brand' that you feel will be a success for you. You will present to your classmates and possibly pursue it as a business venture!? 

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Slide #1 - Title: Brand Name - Sports Entertainment Marketing - Your Name 

Slide #2 - Title: Brand Target Audience and Competitors 

Slide #3 - Title: Brand Characteristics or Qualities

Slide #4 - Title: Brand Logo Design with Colors and Font 

Slide #5 - Title: Brand Slogan 

Consider these points when creating your Brand:

1. Positive, distinctive and generates positive feelings and association

2. Easy to remember and pronounce

3. Logo is easily recognizable

4. Implies the benefits the sports or entertainment product delivers

5. Consistent with the image of the rest of the product lines and company/organization

6. Legally and ethically permissible 

Day #2

Unit 6 - Branding & Licensing

     Lesson 6.2 - Licensing Lesson  (50 slides)

Youtube - Everything You Need to Know About Jordan Brand’s Iconic Jumpman Logo (4 minutes)

Youtube - Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs (21 minutes)

Branding Project!

Day #3

Unit 6 - Branding & Licensing

     Lesson 6.3 - The Licensing Process Lesson  (23 slides)

Youtube - The Difference Between Marketing and Branding? (10 minutes)

Using your MS Outlook, email me 5 important points made during this video.

Question: Based on all the information presented to you, describe how Branding is different from Marketing?

Submit your notes to my email: csantiago@murrieta.k12.ca.us 

Presentations - Branding Project!

Day #4

Unit 6 - Branding & Licensing

     Lesson 6.4 - Merchandising (22 slides)

Youtube - Master Retail Store Merchandising in 2019 (11 minutes)

Using your MS Outlook, email me 5 important points made during this video.

Question: Based on all the information presented to you, what are the 4 key considerations of on-site merchandising for your brand?

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Presentations - Branding Project!

Day #5

Unit 6 - Exam ( 52 pts) - Anwser the questions on your own using the slides from Unit 6

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #6

Unit 7 - Promotion & Sales

     Lesson 7.1 Understanding Sales  (35 slides)

Presentations - Branding Project!

Day #7

Unit 7 - Promotion & Sales

     Lesson 7.2 The Sales Process (32 slides)

Youtube - Steve Jobs introduces iPhone in 2007 (11 minutes)

Using your MS Outlook, email me  important points made during this video.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

On your own, watch these video's to see the history of your device. 

Youtube - Introducing the new iPhone PART 2 (10 minutes)

Youtube - Introducing the new iPhone PART 3 (3 minutes)

Youtube - iPhone Intro Part 4 (10 minutes)

Youtube - iPhone Intro Part 5 (10 minutes)

Promotion Project!

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business. Apply the promotional mix to your Brand.  How will you promote your Brand? You will present to your classmates as if you will pursue your Brand as a business venture!? 

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Here are the 5 elements of the promotional mix?  Use this as a guide to do your presentation.

Slide #1 - Title: How I will Advertise My Brand 

Slide #2 - Title: How I will Publicize My Brand 

Slide #3 - Title: How I will use Sales Promotion 

Slide #4 - Title: How I will use Direct Marketing 

Slide #5 - Title: How I will use Personal Selling 

Day #8

Unit 7 - Promotion & Sales

     Lesson 7.3 Sales Strategies, Skills & Techniques (18 slides)

Youtube - Kobe Bryant The Black Mamba (RIP - The Complete Career Documentary) (77 minutes)

Using your MS Outlook, email me 10 important points made during this video.

Question:  In your own words, how does this documentary relate to Marketing, with specifics to Branding and Promotion?

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #9

Unit 7 - Promotion & Sales

     Lesson 7.4 Importance of Customer Service (41 slides)

Youtube - Every iPhone Ad (2007-2020) (21 minutes)

Youtube - Best And Worst Super Bowl 2020 Commercials (8 minutes)

Youtube - Intro to Storyboarding (9 minutes)

Assignment: Pretend you're producing a TV commercial by creating a 12 shot storyboard (2 sheets) to advertise "Your Brand".  Draw it out to the best of your ability.  Make sure to develop a storyline that can be easily followed.  When done, use your phone camera to take pics of the newly created storyboards and place on a PowerPoint presentation to share with your class.  "The Best" as voted by your classmates will win a prize!

Day #10

Unit 7 - Promotion & Sales

     Lesson 7.5 Sales Professionals (7 slides)

Complete Promotional Mix Project

Complete TV Commercial Storyboard

Day #11

Unit 7 - Promotion & Sales

     Lesson 7.6 Promotion (60 slides)

Complete Promotional Mix Project

Complete TV Commercial Storyboard

Day #12

Unit 7 - Exam ( 80 pts) - Anwser the questions on your own using the slides from Unit 6

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Presentations - Promotional Mix Project 

Presentations - TV Commercial Storyboard 

Day 13

Unit 8 - Sponsorship & Endorsement

     Lesson 8.1 Sponsorship (35 slides)

Presentations - Promotional Mix Project 

Presentations - TV Commercial Storyboard 

Day #14

Unit 8 - Sponsorship & Endorsement

     Lesson 8.2 Sponsorship Growth (20 slides)

Youtube - Sponsorship Proposal Basics in About 15 Minutes (17 minutes)

Using your MS Outlook, email me 10 important points made during this video.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Presentations - Promotional Mix Project 

Presentations - TV Commercial Storyboard 

Day #15

Unit 8 - Sponsorship & Endorsement

     Lesson 8.3 Sponsorship Decisions (55 slides)

Presentations - Promotional Mix Project 

Presentations - TV Commercial Storyboard 

Day #16

Unit 8 - Sponsorship & Endorsement

     Lesson 8.4 Ambush Marketing (38 slides)  

Day #17

Unit 8 - Sponsorship & Endorsement

     Lesson 8.5 Pricing Sponsorships  (9 slides)

Netflix - The Great Hack (1:50 minutes)  

Day #18

Unit 8 - Sponsorship & Endorsement

     Lesson 8.6 Endorsements (44 slides)

Netflix - The Great Hack (1:50 minutes)  

Day #19

Unit 8 - Exam (65 pts) - Anwser the questions on your own using the slides from Unit 8

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #20

Unit 9 - Ticket Promotion & Sales

     Lesson 9.1 Role of Ticket Sales in Sports & Entertainment Business (63 slides)

Day #21

Unit 9 - Ticket Promotion & Sales

     Lesson 9.2 Ticket Sales Strategies (60 slides)

Youtube - How Amazon, Apple, Facebook and Google manipulate our emotions (19 minutes)

Day #22

Unit 9 - Ticket Promotion & Sales

     Lesson 9.3 The Ticket Sales Cycle (16 slides)

Day #23

Unit 9 - Ticket Promotion & Sales

     Lesson 9.4 Ticketing Technologies (44 slides)

Day #24

Unit 9 Exam - Ticket Promotion and Sales (54pts) 

Click the Unit 9 Exam link to Download

Go to File and Save As

Save As Unit 9 Exam to your Desktop

Anwser the questions using the slides from Unit 9

Continue Saving your Exam to your Desktop 

At the completion of your Exam, Save and send it to my email

csantiago@murrieta.k12.ca.us

Day #25

Unit 10 - Game Operations & Entertainment

     Lesson 10.1 - The Spectator “Fan” Experience (57 slides)

Day #26

Unit 10 - Game Operations & Entertainment

     Lesson 10.2 - What are Game Operations (39 slides)

Amazon - Undercover Boss - Season 2 Episode 7 Chicago Cubs (44 minutes)

Log into MS Office - Use Outlook to email me 10 important points made during this episode

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #27 

Unit 10 - Game Operations & Entertainment

     Lesson 10.3 - The Role of Game Operations in Sports Marketing (17 slides)

Fantasy Football Stadium Project 2020

Create your project on MS Office 365 PowerPoint for your team presentation

Slide #1 - Come up with a Team name, mascot, and colors

Slide #2 - Design team uniforms (home and away) including a helmet with a logo 

Slide #3 - Select a city for your team, that doesn't already have an NFL team.  What is the population, what businesses are close to it that will add to the attraction of the location for the stadium, what other benefits (i.e. parking) will enhance your location for the stadium?

Slide #4 - Find a place to build your new stadium in Google Earth and give 4 reasons for your selection

Slide #5 - Design a stadium and display it on your slide. 

Slide #6 - Select a major sponsor to name your stadium and how the naming process came about.  How will your stadium/team benefit from collaborating with this sponsor?

Slide #7 - Decide on 3 pieces of merchandise, one will be a T-shirt, one a hat and one is up to your team to decide

Slide #8 - Develop a Marketing Strategy to get people into your stadium seats?

Slide #9 - How will you make this Fantasy Football Stadium standout from the rest and make it a success?

Your team will begin this today and will build upon it like the foundation of your stadium,

we will complete the project and present by the end of the semester. 

Day #28

Unit 10 - Exam (  pts) - Anwser the questions on your own using the slides from Unit 10

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #29

Unit 11 - SEM Communications

Lesson 11.1 - Sports & Entertainment Communications

Day #30

Unit 11 - SEM Communications

Lesson 11.2 - Publicity

Day #31

Unit 11 - SEM Communications

Lesson 11.3 - Functions of Sports & Entertainment Communications

Day #32

Unit 11 - SEM Communications

Lesson 11.4 - Integrating Publicity

Day #33

Unit 11 - SEM Communications

Lesson 11.5 - The Publicity Plan

Day #34

Unit 11 - SEM Communications

Lesson 11.6 - Press Releases

Day #35

Unit 11 - SEM Communications

Lesson 11.7 - Press Kits

Day #36

Unit 11 - SEM Communications

Lesson 11.8 - Social Issues

Day #37

Unit 11 - Exam (  pts) - Anwser the questions on your own using the slides from Unit 11

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #38

Unit 12 - SEM Careers

Lesson 12.1 - Careers in Sports

Day #39

Unit 12 - SEM Careers

Lesson 12.2 - Careers in Entertainment

Day #40

Unit 12 - SEM Careers

Lesson 12.3 - Preparing for Sports and Entertainment Marketing Careers

Day #41

Unit 12 - SEM Careers

Lesson 12.4 - Cover Letters & Resumes

Day #42

Unit 12 - SEM Careers

Lesson 12.5 - The Job Market

Day #43

Unit 12 - Exam (  pts) - Anwser the questions on your own using the slides from Unit 12

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #44

TBA 

Day #45

TBA  

Day #46

TBA  

Day #47 End of the Year

TBA

Sports & Entertainment Marketing  

"Do not let what you cannot do interfere with what you can do." - John Wooden 

1st Semester Beginning of the Year

Day #1

10 Things That Take Zero Talent, But Will Get You 100% Respect

1. Be on Time

2. Good Work Ethic

3. Make an Effort

4. Good Body Language

5. Good Energy

6. Good Attitude

7. Be Passionate

8. Be Coachable

9. Do Extra to Excel

10. Be Prepared

COURSE DESCRIPTION

Through the Marketing process, students will learn about:

• The various college and professional sports programs and leagues
• Discover and learn about the entertainment industry (Grammys, Emmys, Oscars, Tonys, and more) 
• Discuss and analyze movies such as Moneyball, 42
• Learn about the biographies of top celebrities and athletes
• Plan, create, and design their own stadium for Murrieta and develop a business to make it work 
• Market a product by performing a sales presentation
• Experience owning their own sports franchise and hotel
• Participate in two computer simulations in a challenge to make a profit 

Student Computer Login Account

Use your district student login and password > 9 digit student ID number@mvusd.org 

(if you are new to the MVUSD, you'll have to see the secretaries in Student Services to set up your login)

Go to MMHS Web Site > Teachers > Santiago, Carlos

Peruse - read, typically in a thorough or careful way

1. Course Outline 

2. Syllabus 

3. Lesson Plans (this page)

EVERYTHING YOU NEED TO COMPLETE FOR THIS SEMESTER IS LISTED BELOW (updated weekly)

I WILL INTRODUCE AND EXPLAIN EACH OF THE PROJECTS AS WE GO THROUGH THE SEMESTER

IF YOU ARE ABSENT OR MISS CLASS PLEASE FOLLOW THE INSTRUCTIONS STEP BY STEP AND THEN IF YOU'RE IN NEED OF FURTHER EXPLANATION, I WILL GLADLY ASSIST YOU IN GETTING STARTED 

Log into MS Office - Use Outlook to email me 10 important points made during each video 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Youtube - Angela Lee Duckworth: Grit: The Power of Passion and Perseverance (6 minutes)

Youtube - The Rise of Nike: How One Man Built a Billion-Dollar Brand (8 minutes)

Youtube - Steve Jobs' Amazing Marketing Strategy (7 minutes)

Definition of Marketing - Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Marketing is the promotion of business products or services to a target audience. ... Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements. But not all businesses approach the need to market their goods and services the same way

Day #2

Unit 1 - History & Evolution of SEM 

Lesson 1.1 - Genesis of Sports & Entertainment Marketing

     Lesson 1.1 - Slides-Genesis of SEM.ppt (13 slides)

     Introducing SEM: Classroom Trivia Challenge with PPT

     Name that Team Classroom Challenge with PPT

     Name that Brand Classroom Challenge with PPT

Day #3

Youtube - 4 Principles of Marketing Strategy | Brian Tracy (25 minutes)

Unit 1 - History & Evolution of SEM

Lesson 1.2 - Factors Contributing to Industry Growth 

     Lesson 1.2 - Slides-Industry Growth.ppt (86 slides)

Fantasy Football Stadium Project 2019-20 

Work in your teams 

Day #4  

Unit 1 - History & Evolution of SEM 

Lesson 1.3 - Media Impact on Industry Growth 

     Lesson 1.3 - Slides-Media Impact.ppt (40 slides)

Fantasy Football Stadium Project 2019-20 

Work in your teams 

Amazon - Undercover Boss - Season 5 Episode 13 Utah Jazz on Amazon Prime (44 minutes) 

Log into MS Office - Use Outlook to email me 10 important points made during this episode 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #5 

Unit 1 - History & Evolution of SEM 

Lesson 1.4 - Industry Pioneers Lesson

     Lesson 1.4 - Slides-Industry Pioneers (11 slides)

Fantasy Football Stadium Project 2019-20

Work in your teams

Day #6

Unit 1 - History & Evolution of SEM 

Lesson 1.5 - Important Milestones in SEM History

     Lesson 1.5 - Slides-Important Milestones.ppt  (7 slides)

Youtube - Jim's 1993 ESPY Speech (11 minutes)

Fandom Project 

Work in your teams

Fantasy Football Stadium Project 2019-20

Work in your teams

Day #7

Unit 1 - History & Evolution of SEM 

Lesson 1.6 - Where Are We Now

     Lesson 1.6 - Slides-Where Are We Now.ppt (16 slides)

Fantasy Football Stadium Project 2019-20

Day #8 

Unit 2 - What is SEM

Lesson 2.1 - Sports & Entertainment Marketing Defined

     Lesson 2.1 - Slides-What Is Sports and Entertainment Marketing.ppt  (7 slides)

School Canceled due to Tenaja Fire 

Day #9 

Unit 2 - What is SEM

Lesson 2.2 - The Fusion of Marketing with Sports & Entertainment Lesson

     Lesson 2.2 - Slides-The Fusion of Marketing with Sports & Entertainment.ppt  (32 slides)

Youtube - 'All I wanted was to be loved' — Dennis Rodman on his life and '30 for 30' doc | NBA on ESPN (32 minutes)

Log into MS Office - Use Outlook to email me 10 important points made during each video 

Question: How does Sports Marketing relate to Dennis Rodman? 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #10

Unit 2 - What is SEM

Lesson 2.3 - Sports ARE Entertainment Lesson

      Lesson 2.3 - Slides-Sports ARE Entertainment.ppt (17 slides)

Youtube - Aaron Hernandez: Downward Spiral (43 minutes)

Log into MS Office - Use Outlook to email me 10 important points made during each video 

Question: As a marketing executive of a sports team, how would you remedy or fix this type of situation that has affected your team in a negative way? 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #11 

Unit 2 - What is SEM

Lesson 2.4 - Primary Marketing Functions Lesson 

      Lesson 2.4 - Slides-Primary Marketing Functions.ppt (40 slides)

Online Article - University of Tennessee marching band wears T-shirts designed by bullied fan

Log into MS Office - Use Outlook to email me 3 important points made in this article

Question: Why would UT give a scholarship to this 4th grade student?

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Presentations on Fandom Projects

Day #12 

Unit 2 - What is SEM

Lesson 2.5 - Understanding the SEM Product Lesson

     Lesson 2.5 - Student Handout - Perishability.ppt (109 slides)

Youtube - Michael Jordan - ESPN Basketball Documentary (43 minutes)

Using your MS Outlook, email me 10 important points made during this episode 

Question: Why is Michael Jordan considered the most marketable player in all of sports? 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Presentations on Fandom Projects

Day #13

Unit 2 - What is SEM

Lesson 2.6 - Competition for the Entertainment Dollar Lesson

     Lesson 2.6 - Slides-Comp for Entertainment Dollar.ppt  (6 slides)

Amazon Prime - Pepsi vs Cola: The Marketing Battle of the Century (53 minutes)

Using your MS Outlook, email me 10 important points made during this movie 

Question: How did these two multinational companies market their products to dominate the world's drinks business? (List one marketing strategy for each of the companies)

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #14

Unit 2 - What is SEM

Lesson 2.7 - Reaching Consumers Lesson

     Lesson 2.7 - Slides-Reaching Consumers.ppt (65 slides)

Youtube - How BIG is Amazon? (They Help Power the CIA and Netflix!) (17 minutes)

Using your MS Outlook, email me 10 important points made during this segment

Question: How has Amazon conquered the marketing aspect when compared to other large companies? 

Youtube - Jeff Bezos Talks Amazon, Blue Origin, Family, And Wealth (48 minutes)

Using your MS Outlook, email me 10 important points made during this interview

Opinion: Give me one strong opinion that you now have on Jeff Bezos.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #15

Unit 2 - What is SEM

Lesson 2.8 - Intro to Event Marketing & Management 

     Lesson 2.8 - Slides-Intro to Event Marketing.ppt (37 slides)

Unit 1 - Exam (55 pts) - Anwser the questions on your own using the slides from Unit 1

Upon completion of the Exam or end of the period, please return the exam to my desk.  

Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together when I return:

Unit 2 - Handouts - Word Scramble

Unit 2 - Handouts - Word Find

Unit 2 - Handouts - Crossword

Day #16

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.1 - Industry Segments Lesson 

     Lesson 3.1 - Slides - Industry Segments.ppt (8 slides)

Youtube - Larry Bird: ESPN SportsCentury Documentary (43 minutes)

Using your MS Outlook, email me 10 important points made during this episode

Question: How did the Boston Celtics market Larry Bird during his 13 years in the NBA?

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together

Unit 2 - Handouts - Word Scramble

Unit 2 - Handouts - Word Find

Unit 2 - Handouts - Crossword

Day #17 

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.2 - Financial Structure of Sports Industry Lesson

     Lesson 3.2 - Slides - Financial Structure of Sports Biz.ppt  (75 slides)

Return and review Unit 1 - Exam

Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together 

Unit 2 - Handouts - Word Scramble

Unit 2 - Handouts - Word Find

Unit 2 - Handouts - Crossword

Day #18 

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.3 - Financial Structure of Entertainment Industry Lesson

     Lesson 3.3 - Slides-Financial Structure of Ent Biz.ppt (78 slides)

Using your MS Outlook, email me 10 important points made during these interviews

Youtube - Nike's Tinker Hatfield on designing Air Jordans, Nike MAGs & creative inspiration (25 minutes)

Youtube - Where Creative Inspiration Comes From (23 minutes)

Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe.  Include Brand Name, Logo, Slogan and Price. 

Your classmates will view your design and will cast a vote for "The Top Design".  Winner will win a prize!!

Day #19 

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.4 - Tracking Industry Trends Lesson 

     Lesson 3.4 - Slides-Industry Trends.ppt (54 slides)

Unit 2 - Exam (77 pts) - Anwser the questions on your own using the slides from Unit 2

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #20 

Unit 3 - Intro to SEM Biz Principles   

Lesson 3.5 - Economic Impact 

     Lesson 3.5 - Slides-Economic Impact.ppt (55 slides)

Amazon - Undercover Boss - Season 4 Episode 10 O'Neill Clothing (44 minutes)

Using your MS Outlook, email me 10 important points made during this episode.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #21 

Unit 4 - Marketing Applications 

Lesson 4.1 - The Basic Marketing Concept Lesson 

     Lesson 4.1 - Slides-Basic Marketing Concept.ppt (8 slides)

Return and review Unit 2 - Exam

Submit the Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe.  Include Brand Name, Logo, Slogan and Price.  Your classmates will view your design and will cast a vote for "The Top Design".  Winner will win a prize!! 

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Slide #1 - copy and paste the following and place on your slide:

1st Marketing Assignment

Sports Entertainment Marketing for (place your sport/club/activity)

Your Name 

Slide #2 - Title: Who are you representing?

Give a brief history of your organization and why it's unique or sets it apart? 

Slide #3 - Title: What are the goods and/or services?

Describe in detail what you are going to do with regards to goods and/or services?

Slide #4 - Title: Where is this taking place?

Define your target market or area where it will specifically take place.

Slide #5 - Title: Why are you doing this?

Explain the following factors:

Why you are targeting who you are targeting?
Why you have decided on what you will do?

Slide #6 - Title: Why are you doing this? (continued from #5)

Why you will provide services in a particular place?
Why you have decided on particular times?

Slide #7 - Title: When is it taking place?

Construct a timeline demonstrating when activities will start and completion of the “Action Plan,” etc.

Slide #8 - Title: When is it taking place? (continued from #6)

In addition, you must describe when project services will actually be delivered; time of operation.

Slide #9 - Title: How is this taking place?

You should decide how your project will be implemented. This incorporates all the previous elements and explains, for example

How you will engage the target population.
How will individuals be assessed and admitted?

Slide #10 - Title: How is this taking place? (continued from #9)

How you will provide services.
How you will retain participants.

Slide #11 - Title: How is this taking place? (continued from #9 and #10)

How you will evaluate the project’s effectiveness.

It should explain all aspects of the mechanics of how a project will be carried out, and it should also demonstrate that the applicant has thoroughly considered the details of the project implementation strategy.

Day #22 

Unit 4 - Marketing Applications 

Lesson 4.2 - The Marketing Mix Lesson 

      Lesson 4.2 - Slides-Marketing Mix.ppt (6 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Day #23 

Unit 4 - Marketing Applications 

Lesson 4.3 - Target Markets Lesson 

     Lesson 4.3 - Slides-Target Markets.ppt (34 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Day #24 

Unit 4 - Marketing Applications 

Lesson 4.4 - Market Segmentation Lesson 

     Lesson 4.4 - Slides-Market Segmentation.ppt (39 slides)

Unit 3 - Exam (44 pts) - Anwser the questions on your own using the slides from Unit 3

Upon completion of the Exam or end of the period, please return the exam to my desk.

Return and review Unit 3 - Exam

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Day #25  

Unit 4 - Marketing Applications 

Lesson 4.5 - Positioning Lesson 

    Lesson 4.5 - Slides-Positioning.ppt (39 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Youtube - Magic Johnson: Basketball & Business (45 min)

Using your MS Outlook, email me 10 important points made during this documentary

Opinion: Give me one strong opinion on why Magic Johnson has been able to transition from a successful College/NBA player to a highly respected business owner.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #26 

Unit 4 - Marketing Applications 

Lesson 4.6 - Understanding the Sports & Entertainment Consumer Lesson  

     Lesson 4.6 - Slides-Understanding the Consumer.ppt  (10 slides)

Unit 4 Lessons 4.1 - 4.9 - read through all the slides, work on the handouts and turn them in completed and stapled together

Unit 4 - Handouts - Word Scramble

Unit 4 - Handouts - Word Find

Unit 4 - Handouts - Crossword

Day #27   

Unit 4 - Marketing Applications 

Lesson 4.7 - Market Research Lesson  

     Lesson 4.7 - Slides-Market Research.ppt  (22 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Youtube - Mike Tyson ESPN SportsCentury Documentary (:45)

Using your MS Outlook, email me 10 important points made during this documentary

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #28  

Unit 4 - Marketing Applications 

Lesson 4.8 - Advertising Lesson  

     Lesson 4.8 - Slides-Advertising.ppt  (47 slides)

Youtube - The Pete Rose Story SportsCentury Pete Rose Documentary (:45)

Using your MS Outlook, email me 10 important points made during this documentary

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #29

Unit 4 - Marketing Applications 

Lesson 4.9 - Digital Marketing   

     Lesson 4.9 - Slides-Digital Marketing.ppt  (113 slides)

Amazon - Tucker: The Man and His Dream (1:50)

Using your MS Outlook, email me 20 important points made during this movie.

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #30  

Unit 5 - The Marketing Plan 

Lesson 5.1 - What is the Marketing Plan Lesson

     Lesson 5.1 - Slides-Marketing Plan.ppt (25 slides)

Amazon - Tucker: The Man and His Dream (1:50)

Using your MS Outlook, email me the answer to the following question:

What is Tuckers Marketing Concept with relation to his new automobile? 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #31  

Unit 5 - The Marketing Plan

Lesson 5.2 - Components of an Effective Marketing Plan Lesson

     Lesson 5.2 - Slides-Marketing Plan Components.ppt (13 slides)

Unit 4 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 4

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Return and review Unit 4 - Exam

Day #32

Unit 5 - The Marketing Plan

Lesson 5.3 - Mission Statement Lesson

    Lesson 5.3 - Slides-Mission Statement.ppt (9 slides)

Open Outlook and create a Mission Statement for your 1st Marketing Assignment and send to me.

The Mission Statement should address the following questions:

What business are we currently in?

Who are our current customers?

What is the scope of our market?

How do we currently meet the needs of our customers?

Here is a very good example created by Kaleb:

"The Murrieta Mesa Basketball Program (business) promises to ensure an athletically competitive team (meet the needs) for our players to excel, and a great atmosphere (scope) for fans (customers) to come and support our players and program."  

Work on completing: 1) Fantasy Football Project     2) 1st Marketing Assignment

Day #33

Unit 5 - The Marketing Plan

Lesson 5.4 - Situation Analysis - SWOT Lesson 

     Lesson 5.4 - Slides-Situation Analysis.ppt  (16 slides)

Return and review Unit 4 - Exam

Day #34

Unit 5 - The Marketing Plan

Lesson 5.5 - Financing Lesson 

     Lesson 5.5 - Slides-Financing.ppt  (25 slides)

Day #35

Unit 5 - The Marketing Plan

Lesson 5.6 - Key Information in the Marketing Plan   

     Lesson 5.6 - Slides-Key Information in the Plan.ppt (28 slides)

Day #36

Youtube - E 60 JJ Watt (:28)

Using your MS Outlook, email me 10 important points and the answer to the following question:

Give me 3 reasons you believe JJ Watt is the most marketable player in the NFL?

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #37

Presentations for:

My First Marketing Assignment!

Day #38

Presentations for:

My First Marketing Assignment!

Day #39

Presentations for:

My First Marketing Assignment!

Day #40 End of the First Semester

Presentations for:

My First Marketing Assignment!

Addendum

The Stadium Project (Introducing the Project)

Elements of a Marketing Plan

Slide # 1 Title Slide - Name of Your Stadium and Logo (a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.)

Slide # 2 Schematic - show the main form and features as a drawing (2 perspectives) by researching and piecing together a picture layout

(End of the Semester)

(days to complete 1 of 10) 100 points

Netflix - Abstract: The Art of Design (:42)

Season 1 Episode 2 Tinker Hatfield: Footwear... 

Chapter Project

your team chooses one of the following chapters and will create a PowerPoint Project

highlighting the various areas. 

When completed, you will present to the class:

Slide 1 - Chapter Title with Chapter Objectives (list them)  

Slide 2 - Case Study (Title with 3 bullet points)  

Slide 3 - Section 1 Key Terms with Definitions

Slide 4 - Five Important Bullet Points from the section

Slide 5 - Section 2 Key Terms with Definitions

Slide 6 - Five Important Bullet Points from the section

Slide 7 - Profiles in Marketing (2 important bullet points)

Slide 8 - World Market (2 important bullet points)

Slide 9 - From Review and Activities develop 5 short Questions (bullet points) for the Year End Final

Extra Credit Only for Team doing Chapter 8 or Chapter 13

Slide 10 - Section 1 Key Terms with Definitions

Slide 11 - Five Important Bullet Points from the section

Unit 3 Sports Marketing Mix

Chapter 5 Section 5.1 and 5.2 (21 pages) Product and Price Decisions: Sports

Chapter 6 Section 6.1 and 6.2 (21 pages) Sports Product and Price Decisions

Chapter 7 Section 7.1 and 7.2 (21 pages) Branding and Licensing

Chapter 8 Section 8.1, 8.2 and 8.3 (23 pages) Sports Promotion (Extra Credit)

Chapter 9 Section 9.1 and 9.2 (23 pages) Sports Marketing Plans and Careers 

Unit 5 Entertainment Marketing Mix

Chapter 12 Section 12.1 and 12.2 (21 pages) Product and Price Decisions: Entertainment

Chapter 13 Section 13.1, 13.2 and 13.3 (23 pages) Entertainment Market Research and Outlets (Extra Credit)

Chapter 14 Section 14.1 and 14.2 (19 pages) Images and Licensing

Chapter 15 Section 15.1 and 15.2 (19 pages) Entertainment Promotion

Chapter 16 Section 16.1 and 16.2 (21 pages) Entertainment Marketing Plans and Careers

Sal Khan/Ted Talk 2011 (20:14)

Morgan Spurlock: The greatest TED Talk ever sold (:20) (some explicit language)

Pom Wonderful Presents: The Greatest Movie Ever Sold on Amazon Prime (1:28) (some explicit language)

Brand "Yourself" Project 

Use Canva to create a Poster with your image and select 10 sponsors that represent who "you" are.  Use you're imagination and creativity to distinguish "you" from everyone else, make this a fun poster that you would want to share with your friends and family.

Branding definition - “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

Khan Academy - Inteviews with Entrepreneurs

Elon Musk - Tesla Motors and SpaceX

Khan Academy - Inteviews with Entrepreneurs

Richard Branson - Chairman of the Virgin Group

Khan Academy - Inteviews with Entrepreneurs

Marc Ecko - Founder of Ecko Unlimited 

Click on the Link below to access your FINAL PROJECT

Entertainment Marketing Project

The Games That Cost Russia $14 Billion: 9 Wild World Cup Money Stats (article) 

Four Realities That Will Rock The World Of Marketing In 2018 (article)  

Amazon Movies associated with Marketing

Pepsi vs Cola: The Marketing Battle of the Century (:53) 

Wal-Mart: The High Cost of Low Price (:97)

Famous Nathan (:86)

Andy Parris: Bubblegum King (:65)

Undercover Boss (:42)

Netflick Movies associated with Marketing

Founder - the start up story of McDonald's  

The Truman Show

Walt Before Mickey

Terms and Conditions May Apply

Non-Netflix Movies associated with Marketing

Moneyball - it shows you don't need a big budget to be successful and it shows the importance of data

The Joneses - great insight into the minds of people when it comes to peer pressure and influence 

What Women Want - trying to understand who you are targeting and how you can act on it

Jobs - no matter how great the product is, it doesn't sell itself plus catering to the target market 

The Circle - how people get easily influenced 

This Girl Can

Star Sports'

Canadian Football League

Bookies Betfair

Reebok: Subway Pump Battle

Jiro Dreams of Sushi

Anthony Bourdain: Parts Unknown

Inside: Chipotle

Freaks and Geaks

The Writer's Room

20 Feet from Stardom

Helvetica

Chef

Syrup

Guilt Trip

The Greatest Movie Ever Sold

Idiocracy

Minority Report

Boiler Room

The Hudsucker Proxy

Glengarry Glen Ross

Tucker: A Man and His Dream

A Look at 11 Methods for Improving Your Memory

https://www.verywellmind.com/great-ways-to-improve-your-memory-2795356