Sports & Entertainment Marketing  

"You do not really understand something unless you can explain it to your grandmother." – Albert Einstein

2nd Semester

Day #1

Unit 6 - Branding & Licensing

Lesson 6.1 - Branding Lesson (100 slides)

Youtube - Steve Jobs on The Secrets of Branding (11 minutes)  

Using your MS Outlook, email me 10 important points made during this video.

Question: Based on all the information presented to you, describe "Branding" in your own words.

Branding Project!

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business.  Create and develop a 'Brand' that you feel will be a success for you. You will present to your classmates and possibly pursue it as a business venture!? 

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Slide #1 - Title: Brand Name - Sports Entertainment Marketing - Your Name 

Slide #2 - Title: Brand Target Audience and Competitors 

Slide #3 - Title: Brand Characteristics or Qualities

Slide #4 - Title: Brand Logo Design with Colors and Font 

Slide #5 - Title: Brand Slogan 

Consider these points when creating your Brand:

1. Positive, distinctive and generates positive feelings and association

2. Easy to remember and pronounce

3. Logo is easily recognizable

4. Implies the benefits the sports or entertainment product delivers

5. Consistent with the image of the rest of the product lines and company/organization

6. Legally and ethically permissible 

Day #2

Unit 6 - Branding & Licensing

Lesson 6.2 - Licensing Lesson  (50 slides)

Youtube - Everything You Need to Know About Jordan Brand’s Iconic Jumpman Logo (4 minutes)

Youtube - Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs (21 minutes)

Branding Project!

Day #3

Unit 6 - Branding & Licensing

Lesson 6.3 - The Licensing Process Lesson  (23 slides)

Branding Project!

Day #4

Unit 6 - Branding & Licensing

Lesson 6.4 - Merchandising (22 slides)

Presentations - Branding Project!

Day #5

Unit 7 - Promotion & Sales

Lesson 7.1 Understanding Sales  (35 slides)

Presentations - Branding Project!

Day #6

Unit 7 - Promotion & Sales

 Lesson 7.2 The Sales Process (32 slides)

Day #7

Unit 7 - Promotion & Sales

Lesson 7.3 Sales Strategies, Skills & Techniques (18 slides)

Day #8

Unit 7 - Promotion & Sales

Lesson 7.4 Importance of Customer Service (41 slides)

Day #9

Unit 7 - Promotion & Sales

Lesson 7.5 Sales Professionals (7 slides)

Day #10

Unit 7 - Promotion & Sales

Lesson 7.6 Promotion (60 slides)

Day #11

Unit 8 - Sponsorship & Endorsement

Lesson 8.1 Sponsorship

Day #12

Unit 8 - Sponsorship & Endorsement

Lesson 8.2 Sponsorship Growth

Day 13

Unit 8 - Sponsorship & Endorsement

Lesson 8.3 Sponsorship Decisions

Day #14

Unit 8 - Sponsorship & Endorsement

Lesson 8.4 Ambush Marketing

Day #15

Unit 8 - Sponsorship & Endorsement

Lesson 8.5 Pricing Sponsorships

Day #16

Unit 8 - Sponsorship & Endorsement

Lesson 8.6 Endorsements

Day #17

Unit 9 - Ticket Promotion & Sales

Lesson 9.1 Role of Ticket Sales in Sports & Entertainment Business

Day #18

Unit 9 - Ticket Promotion & Sales

Lesson 9.2 Ticket Sales Strategies

Day #19

Unit 9 - Ticket Promotion & Sales

Lesson 9.3 The Ticket Sales Cycle

Day #20

Unit 9 - Ticket Promotion & Sales

Lesson 9.4 Ticketing Technologies

Day #21

Unit 10 - Game Operations & Entertainment

Lesson 10.1 - The Spectator “Fan” Experience

Day #22

Unit 10 - Game Operations & Entertainment

Lesson 10.2 - What are Game Operations

Day #23

Unit 10 - Game Operations & Entertainment

Lesson 10.3 - The Role of Game Operations in Sports Marketing

Day #24

Presentation for:

Day #25

Presentation for:

Day #26

Presentation for:

Day #27 Return from Spring Break

Unit 11 - SEM Communications

Lesson 11.1 - Sports & Entertainment Communications

Day #28

Unit 11 - SEM Communications

Lesson 11.2 - Publicity

Day #29

Unit 11 - SEM Communications

Lesson 11.3 - Functions of Sports & Entertainment Communications

Day #30

Unit 11 - SEM Communications

Lesson 11.4 - Integrating Publicity

Day #31

Unit 11 - SEM Communications

Lesson 11.5 - The Publicity Plan

Day #32

Unit 11 - SEM Communications

Lesson 11.6 - Press Releases

Day #33

Unit 11 - SEM Communications

Lesson 11.7 - Press Kits

Day #34

Unit 11 - SEM Communications

Lesson 11.8 - Social Issues

Day #35

Unit 12 - SEM Careers

Lesson 12.1 - Careers in Sports

Day #36

Unit 12 - SEM Careers

Lesson 12.2 - Careers in Entertainment

Day #37

Unit 12 - SEM Careers

Lesson 12.3 - Preparing for Sports and Entertainment Marketing Careers

Day #38

Unit 12 - SEM Careers

Lesson 12.4 - Cover Letters & Resumes

Day #39

Unit 12 - SEM Careers

Lesson 12.5 - The Job Market

Day #40

Day #41

Day #42

Day #43

Day #44

Day #45

Day #46

Day #47 End of the Year

Sports & Entertainment Marketing  

"Do not let what you cannot do interfere with what you can do." - John Wooden 

1st Semester Beginning of the Year

Day #1

10 Things That Take Zero Talent, But Will Get You 100% Respect

1. Be on Time

2. Good Work Ethic

3. Make an Effort

4. Good Body Language

5. Good Energy

6. Good Attitude

7. Be Passionate

8. Be Coachable

9. Do Extra to Excel

10. Be Prepared

COURSE DESCRIPTION

Through the Marketing process, students will learn about:

• The various college and professional sports programs and leagues
• Discover and learn about the entertainment industry (Grammys, Emmys, Oscars, Tonys, and more) 
• Discuss and analyze movies such as Moneyball, 42
• Learn about the biographies of top celebrities and athletes
• Plan, create, and design their own stadium for Murrieta and develop a business to make it work 
• Market a product by performing a sales presentation
• Experience owning their own sports franchise and hotel
• Participate in two computer simulations in a challenge to make a profit 

Student Computer Login Account

Use your district student login and password > 9 digit student ID number@mvusd.org 

(if you are new to the MVUSD, you'll have to see the secretaries in Student Services to set up your login)

Go to MMHS Web Site > Teachers > Santiago, Carlos

Peruse - read, typically in a thorough or careful way

1. Course Outline 

2. Syllabus 

3. Lesson Plans (this page)

EVERYTHING YOU NEED TO COMPLETE FOR THIS SEMESTER IS LISTED BELOW (updated weekly)

I WILL INTRODUCE AND EXPLAIN EACH OF THE PROJECTS AS WE GO THROUGH THE SEMESTER

IF YOU ARE ABSENT OR MISS CLASS PLEASE FOLLOW THE INSTRUCTIONS STEP BY STEP AND THEN IF YOU'RE IN NEED OF FURTHER EXPLANATION, I WILL GLADLY ASSIST YOU IN GETTING STARTED 

Log into MS Office - Use Outlook to email me 10 important points made during each video 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Youtube - Angela Lee Duckworth: Grit: The Power of Passion and Perseverance (6 minutes)

Youtube - The Rise of Nike: How One Man Built a Billion-Dollar Brand (8 minutes)

Youtube - Steve Jobs' Amazing Marketing Strategy (7 minutes)

Definition of Marketing - Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Marketing is the promotion of business products or services to a target audience. ... Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements. But not all businesses approach the need to market their goods and services the same way

Day #2

Unit 1 - History & Evolution of SEM 

Lesson 1.1 - Genesis of Sports & Entertainment Marketing

     Lesson 1.1 - Slides-Genesis of SEM.ppt (13 slides)

     Introducing SEM: Classroom Trivia Challenge with PPT

     Name that Team Classroom Challenge with PPT

     Name that Brand Classroom Challenge with PPT

Fantasy Football Stadium Project 2019-20

Create your project on MS Office 365 PowerPoint for your team presentation

Slide #1 - Come up with a Team name, mascot, and colors

Slide #2 - Design team uniforms (home and away) including a helmet with a logo 

Slide #3 - Select a city for your team, that doesn't already have an NFL team.  What is the population, what businesses are close to it that will add to the attraction of the location for the stadium, what other benefits (i.e. parking) will enhance your location for the stadium?

Slide #4 - Find a place to build your new stadium in Google Earth and give 4 reasons for your selection

Slide #5 - Design a stadium and display it on your slide. 

Slide #6 - Select a major sponsor to name your stadium and how the naming process came about.  How will your stadium/team benefit from collaborating with this sponsor?

Slide #7 - Decide on 3 pieces of merchandise, one will be a T-shirt, one a hat and one is up to your team to decide

Slide #8 - Develop a Marketing Strategy to get people into your stadium seats?

Slide #9 - How will you make this Fantasy Football Stadium standout from the rest and make it a success?

Your team will begin this today and will build upon it like the foundation of your stadium,

we will complete the project and present by the end of the semester. 

Teams

1 Colin, Roberts, Khalil

2 Graves, Diaz

3 Hawley, Pollock, Behnood

4 Geraths, McLeod, Cassidy

5 Ladewig, Garate

6 Spaid, Woollet, Vicencio

7 Morgan, Salek, Lowe

8 Beer, Gameros, Ivar

9 Castaneda, Campos, Garamone

10 Gonzalez, Carlson, Ulloa

Day #3

Youtube - 4 Principles of Marketing Strategy | Brian Tracy (25 minutes)

Unit 1 - History & Evolution of SEM

Lesson 1.2 - Factors Contributing to Industry Growth 

     Lesson 1.2 - Slides-Industry Growth.ppt (86 slides)

Fantasy Football Stadium Project 2019-20 

Work in your teams 

Amazon - Undercover Boss - Season 2 Episode 7 Chicago Cubs (44 minutes)

Log into MS Office - Use Outlook to email me 10 important points made during this episode

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #4  

Unit 1 - History & Evolution of SEM 

Lesson 1.3 - Media Impact on Industry Growth 

     Lesson 1.3 - Slides-Media Impact.ppt (40 slides)

Fantasy Football Stadium Project 2019-20 

Work in your teams 

Amazon - Undercover Boss - Season 5 Episode 13 Utah Jazz on Amazon Prime (44 minutes) 

Log into MS Office - Use Outlook to email me 10 important points made during this episode 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #5 

Unit 1 - History & Evolution of SEM 

Lesson 1.4 - Industry Pioneers Lesson

     Lesson 1.4 - Slides-Industry Pioneers (11 slides)

Fantasy Football Stadium Project 2019-20

Work in your teams

Day #6

Unit 1 - History & Evolution of SEM 

Lesson 1.5 - Important Milestones in SEM History

     Lesson 1.5 - Slides-Important Milestones.ppt  (7 slides)

Youtube - Jim's 1993 ESPY Speech (11 minutes)

Fandom Project 

Work in your teams

Fantasy Football Stadium Project 2019-20

Work in your teams

Day #7

Unit 1 - History & Evolution of SEM 

Lesson 1.6 - Where Are We Now

     Lesson 1.6 - Slides-Where Are We Now.ppt (16 slides)

Fantasy Football Stadium Project 2019-20

Day #8 

Unit 2 - What is SEM

Lesson 2.1 - Sports & Entertainment Marketing Defined

     Lesson 2.1 - Slides-What Is Sports and Entertainment Marketing.ppt  (7 slides)

School Canceled due to Tenaja Fire 

Day #9 

Unit 2 - What is SEM

Lesson 2.2 - The Fusion of Marketing with Sports & Entertainment Lesson

     Lesson 2.2 - Slides-The Fusion of Marketing with Sports & Entertainment.ppt  (32 slides)

Youtube - 'All I wanted was to be loved' — Dennis Rodman on his life and '30 for 30' doc | NBA on ESPN (32 minutes)

Log into MS Office - Use Outlook to email me 10 important points made during each video 

Question: How does Sports Marketing relate to Dennis Rodman? 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #10

Unit 2 - What is SEM

Lesson 2.3 - Sports ARE Entertainment Lesson

      Lesson 2.3 - Slides-Sports ARE Entertainment.ppt (17 slides)

Youtube - Aaron Hernandez: Downward Spiral (43 minutes)

Log into MS Office - Use Outlook to email me 10 important points made during each video 

Question: As a marketing executive of a sports team, how would you remedy or fix this type of situation that has affected your team in a negative way? 

Submit your notes to my email: csantiago@murrieta.k12.ca.us

Day #11 

Unit 2 - What is SEM

Lesson 2.4 - Primary Marketing Functions Lesson 

      Lesson 2.4 - Slides-Primary Marketing Functions.ppt (40 slides)

Online Article - University of Tennessee marching band wears T-shirts designed by bullied fan

Log into MS Office - Use Outlook to email me 3 important points made in this article

Question: Why would UT give a scholarship to this 4th grade student?

Presentations on Fandom Projects

Day #12 

Unit 2 - What is SEM

Lesson 2.5 - Understanding the SEM Product Lesson

     Lesson 2.5 - Student Handout - Perishability.ppt (109 slides)

Youtube - Michael Jordan - ESPN Basketball Documentary (43 minutes)

Using your MS Outlook, email me 10 important points made during this episode 

Question: Why is Michael Jordan considered the most marketable player in all of sports? 

Presentations on Fandom Projects

Day #13

Unit 2 - What is SEM

Lesson 2.6 - Competition for the Entertainment Dollar Lesson

     Lesson 2.6 - Slides-Comp for Entertainment Dollar.ppt  (6 slides)

Amazon Prime - Pepsi vs Cola: The Marketing Battle of the Century (53 minutes)

Using your MS Outlook, email me 10 important points made during this movie 

Question: How did these two multinational companies market their products to dominate the world's drinks business? (List one marketing strategy for each of the companies)

Day #14

Unit 2 - What is SEM

Lesson 2.7 - Reaching Consumers Lesson

     Lesson 2.7 - Slides-Reaching Consumers.ppt (65 slides)

Youtube - How BIG is Amazon? (They Help Power the CIA and Netflix!) (17 minutes)

Using your MS Outlook, email me 10 important points made during this segment

Question: How has Amazon conquered the marketing aspect when compared to other large companies? 

Youtube - Jeff Bezos Talks Amazon, Blue Origin, Family, And Wealth (48 minutes)

Using your MS Outlook, email me 10 important points made during this interview

Opinion: Give me one strong opinion that you now have on Jeff Bezos.

Day #15

Unit 2 - What is SEM

Lesson 2.8 - Intro to Event Marketing & Management 

     Lesson 2.8 - Slides-Intro to Event Marketing.ppt (37 slides)

Unit 1 - Exam (55 pts) - Anwser the questions on your own using the slides from Unit 1

Upon completion of the Exam or end of the period, please return the exam to my desk.  

Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together when I return:

Unit 2 - Handouts - Word Scramble

Unit 2 - Handouts - Word Find

Unit 2 - Handouts - Crossword

Day #16

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.1 - Industry Segments Lesson 

     Lesson 3.1 - Slides - Industry Segments.ppt (8 slides)

Youtube - Larry Bird: ESPN SportsCentury Documentary (43 minutes)

Using your MS Outlook, email me 10 important points made during this episode

Question: How did the Boston Celtics market Larry Bird during his 13 years in the NBA?  

Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together

Unit 2 - Handouts - Word Scramble

Unit 2 - Handouts - Word Find

Unit 2 - Handouts - Crossword

Day #17 

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.2 - Financial Structure of Sports Industry Lesson

     Lesson 3.2 - Slides - Financial Structure of Sports Biz.ppt  (75 slides)

Return and review Unit 1 - Exam

Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together 

Unit 2 - Handouts - Word Scramble

Unit 2 - Handouts - Word Find

Unit 2 - Handouts - Crossword

Day #18 

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.3 - Financial Structure of Entertainment Industry Lesson

     Lesson 3.3 - Slides-Financial Structure of Ent Biz.ppt (78 slides)

Using your MS Outlook, email me 10 important points made during these interviews

Youtube - Nike's Tinker Hatfield on designing Air Jordans, Nike MAGs & creative inspiration (25 minutes)

Youtube - Where Creative Inspiration Comes From (23 minutes)

Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe.  Include Brand Name, Logo, Slogan and Price. 

Your classmates will view your design and will cast a vote for "The Top Design".  Winner will win a prize!!

Day #19 

Unit 3 - Intro to SEM Biz Principles  

Lesson 3.4 - Tracking Industry Trends Lesson 

     Lesson 3.4 - Slides-Industry Trends.ppt (54 slides)

Unit 2 - Exam (77 pts) - Anwser the questions on your own using the slides from Unit 2

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Day #20 

Unit 3 - Intro to SEM Biz Principles   

Lesson 3.5 - Economic Impact 

     Lesson 3.5 - Slides-Economic Impact.ppt (55 slides)

Amazon - Undercover Boss - Season 4 Episode 10 O'Neill Clothing (44 minutes)

Using your MS Outlook, email me 10 important points made during this episode.

Day #21 

Unit 4 - Marketing Applications 

Lesson 4.1 - The Basic Marketing Concept Lesson 

     Lesson 4.1 - Slides-Basic Marketing Concept.ppt (8 slides)

Return and review Unit 2 - Exam

Submit the Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe.  Include Brand Name, Logo, Slogan and Price.  Your classmates will view your design and will cast a vote for "The Top Design".  Winner will win a prize!! 

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Slide #1 - copy and paste the following and place on your slide:

1st Marketing Assignment

Sports Entertainment Marketing for (place your sport/club/activity)

Your Name 

Slide #2 - Title: Who are you representing?

Give a brief history of your organization and why it's unique or sets it apart? 

Slide #3 - Title: What are the goods and/or services?

Describe in detail what you are going to do with regards to goods and/or services?

Slide #4 - Title: Where is this taking place?

Define your target market or area where it will specifically take place.

Slide #5 - Title: Why are you doing this?

Explain the following factors:

Why you are targeting who you are targeting?
Why you have decided on what you will do?

Slide #6 - Title: Why are you doing this? (continued from #5)

Why you will provide services in a particular place?
Why you have decided on particular times?

Slide #7 - Title: When is it taking place?

Construct a timeline demonstrating when activities will start and completion of the “Action Plan,” etc.

Slide #8 - Title: When is it taking place? (continued from #6)

In addition, you must describe when project services will actually be delivered; time of operation.

Slide #9 - Title: How is this taking place?

You should decide how your project will be implemented. This incorporates all the previous elements and explains, for example

How you will engage the target population.
How will individuals be assessed and admitted?

Slide #10 - Title: How is this taking place? (continued from #9)

How you will provide services.
How you will retain participants.

Slide #11 - Title: How is this taking place? (continued from #9 and #10)

How you will evaluate the project’s effectiveness.

It should explain all aspects of the mechanics of how a project will be carried out, and it should also demonstrate that the applicant has thoroughly considered the details of the project implementation strategy.

Day #22 

Unit 4 - Marketing Applications 

Lesson 4.2 - The Marketing Mix Lesson 

      Lesson 4.2 - Slides-Marketing Mix.ppt (6 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Day #23 

Unit 4 - Marketing Applications 

Lesson 4.3 - Target Markets Lesson 

     Lesson 4.3 - Slides-Target Markets.ppt (34 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Day #24 

Unit 4 - Marketing Applications 

Lesson 4.4 - Market Segmentation Lesson 

     Lesson 4.4 - Slides-Market Segmentation.ppt (39 slides)

Unit 3 - Exam (44 pts) - Anwser the questions on your own using the slides from Unit 3

Upon completion of the Exam or end of the period, please return the exam to my desk.

Return and review Unit 3 - Exam

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Day #25  

Unit 4 - Marketing Applications 

Lesson 4.5 - Positioning Lesson 

    Lesson 4.5 - Slides-Positioning.ppt (39 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Youtube - Magic Johnson: Basketball & Business (45 min)

Using your MS Outlook, email me 10 important points made during this documentary

Opinion: Give me one strong opinion on why Magic Johnson has been able to transition from a successful College/NBA player to a highly respected business owner.

Day #26 

Unit 4 - Marketing Applications 

Lesson 4.6 - Understanding the Sports & Entertainment Consumer Lesson  

     Lesson 4.6 - Slides-Understanding the Consumer.ppt  (10 slides)

Unit 4 Lessons 4.1 - 4.9 - read through all the slides, work on the handouts and turn them in completed and stapled together

Unit 4 - Handouts - Word Scramble

Unit 4 - Handouts - Word Find

Unit 4 - Handouts - Crossword

Day #27   

Unit 4 - Marketing Applications 

Lesson 4.7 - Market Research Lesson  

     Lesson 4.7 - Slides-Market Research.ppt  (22 slides)

My First Marketing Assignment!

'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

Create a separate slide to describe the following: Who, What, Where, When, Why, How

Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

Youtube - Mike Tyson ESPN SportsCentury Documentary (:45)

Using your MS Outlook, email me 10 important points made during this documentary

Day #28  

Unit 4 - Marketing Applications 

Lesson 4.8 - Advertising Lesson  

     Lesson 4.8 - Slides-Advertising.ppt  (47 slides)

Youtube - The Pete Rose Story SportsCentury Pete Rose Documentary (:45)

Using your MS Outlook, email me 10 important points made during this documentary

Day #29

Unit 4 - Marketing Applications 

Lesson 4.9 - Digital Marketing   

     Lesson 4.9 - Slides-Digital Marketing.ppt  (113 slides)

Amazon - Tucker: The Man and His Dream (1:50)

Using your MS Outlook, email me 20 important points made during this movie.

Day #30  

Unit 5 - The Marketing Plan 

Lesson 5.1 - What is the Marketing Plan Lesson

     Lesson 5.1 - Slides-Marketing Plan.ppt (25 slides)

Amazon - Tucker: The Man and His Dream (1:50)

Using your MS Outlook, email me the answer to the following question:

What is Tuckers Marketing Concept with relation to his new automobile? 

Day #31  

Unit 5 - The Marketing Plan

Lesson 5.2 - Components of an Effective Marketing Plan Lesson

     Lesson 5.2 - Slides-Marketing Plan Components.ppt (13 slides)

Unit 4 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 4

Upon completion of the Exam or end of the period, please return the exam to my desk. 

Return and review Unit 4 - Exam

Day #32

Unit 5 - The Marketing Plan

Lesson 5.3 - Mission Statement Lesson

    Lesson 5.3 - Slides-Mission Statement.ppt (9 slides)

Open Outlook and create a Mission Statement for your 1st Marketing Assignment and send to me.

The Mission Statement should address the following questions:

What business are we currently in?

Who are our current customers?

What is the scope of our market?

How do we currently meet the needs of our customers?

Here is a very good example created by Kaleb:

"The Murrieta Mesa Basketball Program (business) promises to ensure an athletically competitive team (meet the needs) for our players to excel, and a great atmosphere (scope) for fans (customers) to come and support our players and program."  

Work on completing: 1) Fantasy Football Project     2) 1st Marketing Assignment

Day #33

Unit 5 - The Marketing Plan

Lesson 5.4 - Situation Analysis - SWOT Lesson 

     Lesson 5.4 - Slides-Situation Analysis.ppt  (16 slides)

Return and review Unit 4 - Exam

Day #34

Unit 5 - The Marketing Plan

Lesson 5.5 - Financing Lesson 

     Lesson 5.5 - Slides-Financing.ppt  (25 slides)

Day #35

Unit 5 - The Marketing Plan

Lesson 5.6 - Key Information in the Marketing Plan   

     Lesson 5.6 - Slides-Key Information in the Plan.ppt (28 slides)

Day #36

Youtube - E 60 JJ Watt (:28)

Using your MS Outlook, email me 10 important points and the answer to the following question:

Give me 3 reasons you believe JJ Watt is the most marketable player in the NFL?

Day #37

Presentations for:

My First Marketing Assignment!

Day #38

Presentations for:

My First Marketing Assignment!

Day #39

Presentations for:

My First Marketing Assignment!

Day #40 End of the First Semester

Presentations for:

My First Marketing Assignment!

Addendum

The Stadium Project (Introducing the Project)

Elements of a Marketing Plan

Slide # 1 Title Slide - Name of Your Stadium and Logo (a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.)

Slide # 2 Schematic - show the main form and features as a drawing (2 perspectives) by researching and piecing together a picture layout

(End of the Semester)

(days to complete 1 of 10) 100 points

Netflix - Abstract: The Art of Design (:42)

Season 1 Episode 2 Tinker Hatfield: Footwear... 

Minute Maid Stadium - 

Speedo Stadium - 

Sunset Stadium  - 

Stadium  - 

Stadium  - 

Raiders Stadium  - 

Red Bull Arena - 

Elarcus Stadium  - 

Staples Center Stadium  - 

Aztec Stadium  - 

Chapter Project

your team chooses one of the following chapters and will create a PowerPoint Project

highlighting the various areas. 

When completed, you will present to the class:

Slide 1 - Chapter Title with Chapter Objectives (list them)  

Slide 2 - Case Study (Title with 3 bullet points)  

Slide 3 - Section 1 Key Terms with Definitions

Slide 4 - Five Important Bullet Points from the section

Slide 5 - Section 2 Key Terms with Definitions

Slide 6 - Five Important Bullet Points from the section

Slide 7 - Profiles in Marketing (2 important bullet points)

Slide 8 - World Market (2 important bullet points)

Slide 9 - From Review and Activities develop 5 short Questions (bullet points) for the Year End Final

Extra Credit Only for Team doing Chapter 8 or Chapter 13

Slide 10 - Section 1 Key Terms with Definitions

Slide 11 - Five Important Bullet Points from the section

Unit 3 Sports Marketing Mix

Chapter 5 Section 5.1 and 5.2 (21 pages) Product and Price Decisions: Sports

Chapter 6 Section 6.1 and 6.2 (21 pages) Sports Product and Price Decisions

Chapter 7 Section 7.1 and 7.2 (21 pages) Branding and Licensing

Chapter 8 Section 8.1, 8.2 and 8.3 (23 pages) Sports Promotion (Extra Credit)

Chapter 9 Section 9.1 and 9.2 (23 pages) Sports Marketing Plans and Careers 

Unit 5 Entertainment Marketing Mix

Chapter 12 Section 12.1 and 12.2 (21 pages) Product and Price Decisions: Entertainment

Chapter 13 Section 13.1, 13.2 and 13.3 (23 pages) Entertainment Market Research and Outlets (Extra Credit)

Chapter 14 Section 14.1 and 14.2 (19 pages) Images and Licensing

Chapter 15 Section 15.1 and 15.2 (19 pages) Entertainment Promotion

Chapter 16 Section 16.1 and 16.2 (21 pages) Entertainment Marketing Plans and Careers

Sal Khan/Ted Talk 2011 (20:14)

Morgan Spurlock: The greatest TED Talk ever sold (:20) (some explicit language)

Pom Wonderful Presents: The Greatest Movie Ever Sold on Amazon Prime (1:28) (some explicit language)

Brand "Yourself" Project 

Use Canva to create a Poster with your image and select 10 sponsors that represent who "you" are.  Use you're imagination and creativity to distinguish "you" from everyone else, make this a fun poster that you would want to share with your friends and family.

Branding definition - “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

Khan Academy - Inteviews with Entrepreneurs

Elon Musk - Tesla Motors and SpaceX

Khan Academy - Inteviews with Entrepreneurs

Richard Branson - Chairman of the Virgin Group

Khan Academy - Inteviews with Entrepreneurs

Marc Ecko - Founder of Ecko Unlimited 

Click on the Link below to access your FINAL PROJECT

Entertainment Marketing Project

The Games That Cost Russia $14 Billion: 9 Wild World Cup Money Stats (article) 

Four Realities That Will Rock The World Of Marketing In 2018 (article)  

Amazon Movies associated with Marketing

Pepsi vs Cola: The Marketing Battle of the Century (:53) 

Wal-Mart: The High Cost of Low Price (:97)

Famous Nathan (:86)

Andy Parris: Bubblegum King (:65)

Undercover Boss (:42)

Netflick Movies associated with Marketing

Founder - the start up story of McDonald's  

The Truman Show

Walt Before Mickey

Terms and Conditions May Apply

Non-Netflix Movies associated with Marketing

Moneyball - it shows you don't need a big budget to be successful and it shows the importance of data

The Joneses - great insight into the minds of people when it comes to peer pressure and influence 

What Women Want - trying to understand who you are targeting and how you can act on it

Jobs - no matter how great the product is, it doesn't sell itself plus catering to the target market 

The Circle - how people get easily influenced 

This Girl Can

Star Sports'

Canadian Football League

Bookies Betfair

Reebok: Subway Pump Battle

Jiro Dreams of Sushi

Anthony Bourdain: Parts Unknown

Inside: Chipotle

Freaks and Geaks

The Writer's Room

20 Feet from Stardom

Helvetica

Chef

Syrup

Guilt Trip

The Greatest Movie Ever Sold

Idiocracy

Minority Report

Boiler Room

The Hudsucker Proxy

Glengarry Glen Ross

Tucker: A Man and His Dream

A Look at 11 Methods for Improving Your Memory

https://www.verywellmind.com/great-ways-to-improve-your-memory-2795356