• Sports & Entertainment Marketing  

    "You do not really understand something unless you can explain it to your grandmother." – Albert Einstein

     

    DISTANCE LEARNING

     

    Log in Attendance: Weekly Attendance (Please log in once a week)

     

    Message for Dates: Monday, June 1st - June 5th

    Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

     

    Message for Dates: Monday, May 25th - May 29th

    Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

     

    Message for Dates: Monday, May 18th - May 22nd

    Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

     

    Message for Dates: Monday, May 11th - Friday, May 15th

    Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

     

    Message for Dates: Monday, May 4th - Friday, May 8th

    Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

     

    Message for Dates: Monday, April 27th - Friday, May 1st

    Please submit any completed projects that were assigned prior to March 13th in order to raise your grade.

      

    Message for Dates: Monday, April 20th - Friday, April 24th 

    Go to Day # 24 and follow the instructions to Download a copy of the Unit 9 - Exam 

    Upon completion, email it back to me by Friday, April 24th

      

    Message for Dates: Monday, April 13th - Friday, April 17th

    Continue working on getting your Ticket project turned in (I've received 14 and still need 14 more) 

    Continue reading and studying the PowerPoint slides for Unit 9 Lessons 9.1, 9.2, 9.3, 9.4

     

    Message for Dates: Monday, April 6th - Friday, April 10th

    Dear Students,

    Welcome to Distance Learning!  I'm looking forward to working with you for the remainder of the school year!  

    It's my pleasure to continue to assist you in your development as a life-long learner.

    Here are few items to keep in mind when navigating through my online classroom/website:

    - We are looking at 9 weeks before the end of the official school year

    - For your first project during this time, please scroll down to Day #20 - Unit 9

    - When you're finished with the project and before emailing/sharing your project, I need your assistance by placing the 

    • Project # / Project Name / Your Name / Your Period (very important)

    - Get your assignments turned in to me so that we can accomplish what we set out to at the beginning of this semester.

     

    THANKS AND STAY SAFE!!

    Mr. Santiago

      

    2nd Semester

    Day #1

    Unit 6 - Branding & Licensing

         Lesson 6.1 - Branding Lesson (100 slides)

    Youtube - Steve Jobs on The Secrets of Branding (11 minutes)  

    Using your MS Outlook, email me 10 important points made during this video.

    Question: Based on all the information presented to you, describe "Branding" in your own words.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

    Branding Project!

    What is the importance of branding?
    "Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice."

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business.  Create and develop a 'Brand' that you feel will be a success for you. You will present to your classmates and possibly pursue it as a business venture!? 

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

    Slide #1 - Title: Brand Name - Sports Entertainment Marketing - Your Name 

    Slide #2 - Title: Brand Target Audience and Competitors 

    Slide #3 - Title: Brand Characteristics or Qualities

    Slide #4 - Title: Brand Logo Design with Colors and Font 

    Slide #5 - Title: Brand Slogan 

    Consider these points when creating your Brand:

    1. Positive, distinctive and generates positive feelings and association

    2. Easy to remember and pronounce

    3. Logo is easily recognizable

    4. Implies the benefits the sports or entertainment product delivers

    5. Consistent with the image of the rest of the product lines and company/organization

    6. Legally and ethically permissible 

      

    Day #2

    Unit 6 - Branding & Licensing

         Lesson 6.2 - Licensing Lesson  (50 slides)

    Youtube - Everything You Need to Know About Jordan Brand’s Iconic Jumpman Logo (4 minutes)

    Youtube - Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs (21 minutes)

    Branding Project!

      

    Day #3

    Unit 6 - Branding & Licensing

         Lesson 6.3 - The Licensing Process Lesson  (23 slides)

    Youtube - The Difference Between Marketing and Branding? (10 minutes)

    Using your MS Outlook, email me 5 important points made during this video.

    Question: Based on all the information presented to you, describe how Branding is different from Marketing?

    Submit your notes to my email: csantiago@murrieta.k12.ca.us 

    Presentations - Branding Project!

      

    Day #4

    Unit 6 - Branding & Licensing

         Lesson 6.4 - Merchandising (22 slides)

    Youtube - Master Retail Store Merchandising in 2019 (11 minutes)

    Using your MS Outlook, email me 5 important points made during this video.

    Question: Based on all the information presented to you, what are the 4 key considerations of on-site merchandising for your brand?

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    Presentations - Branding Project!

      

    Day #5

    Unit 6 - Exam ( 52 pts) - Anwser the questions on your own using the slides from Unit 6

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

     

    Day #6

    Unit 7 - Promotion & Sales

         Lesson 7.1 Understanding Sales  (35 slides)

    Presentations - Branding Project!

      

    Day #7

    Unit 7 - Promotion & Sales

         Lesson 7.2 The Sales Process (32 slides)

    Youtube - Steve Jobs introduces iPhone in 2007 (11 minutes)

    Using your MS Outlook, email me  important points made during this video.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    On your own, watch these video's to see the history of your device. 

    Youtube - Introducing the new iPhone PART 2 (10 minutes)

    Youtube - Introducing the new iPhone PART 3 (3 minutes)

    Youtube - iPhone Intro Part 4 (10 minutes)

    Youtube - iPhone Intro Part 5 (10 minutes)

     

    Promotion Project!

    What is the importance of promotion?
    Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.
     

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the owner of a (small or large) business. Apply the promotional mix to your Brand.  How will you promote your Brand? You will present to your classmates as if you will pursue your Brand as a business venture!? 

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

    Here are the 5 elements of the promotional mix?  Use this as a guide to do your presentation.

    A promotional mix is an allocation of resources among five primary elements:
    • Advertising.
    • Public relations or publicity.
    • Sales promotion.
    • Direct marketing.
    • Personal selling.

    Slide #1 - Title: How I will Advertise My Brand 

    Slide #2 - Title: How I will Publicize My Brand 

    Slide #3 - Title: How I will use Sales Promotion 

    Slide #4 - Title: How I will use Direct Marketing 

    Slide #5 - Title: How I will use Personal Selling 

      

    Day #8

    Unit 7 - Promotion & Sales

         Lesson 7.3 Sales Strategies, Skills & Techniques (18 slides)

    Youtube - Kobe Bryant The Black Mamba (RIP - The Complete Career Documentary) (77 minutes)

    Using your MS Outlook, email me 10 important points made during this video.

    Question:  In your own words, how does this documentary relate to Marketing, with specifics to Branding and Promotion?

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

       

    Day #9

    Unit 7 - Promotion & Sales

         Lesson 7.4 Importance of Customer Service (41 slides)

    Youtube - Every iPhone Ad (2007-2020) (21 minutes)

    Youtube - Best And Worst Super Bowl 2020 Commercials (8 minutes)

    Youtube - Intro to Storyboarding (9 minutes)

    Assignment: Pretend you're producing a TV commercial by creating a 12 shot storyboard (2 sheets) to advertise "Your Brand".  Draw it out to the best of your ability.  Make sure to develop a storyline that can be easily followed.  When done, use your phone camera to take pics of the newly created storyboards and place on a PowerPoint presentation to share with your class.  "The Best" as voted by your classmates will win a prize!

      

    Day #10

    Unit 7 - Promotion & Sales

         Lesson 7.5 Sales Professionals (7 slides)

    Complete Promotional Mix Project

    Complete TV Commercial Storyboard

      

    Day #11

    Unit 7 - Promotion & Sales

         Lesson 7.6 Promotion (60 slides)

    Complete Promotional Mix Project

    Complete TV Commercial Storyboard

       

    Day #12

    Unit 7 - Exam ( 80 pts) - Anwser the questions on your own using the slides from Unit 6

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

    Presentations - Promotional Mix Project 

    Presentations - TV Commercial Storyboard 

      

    Day 13

    Unit 8 - Sponsorship & Endorsement

         Lesson 8.1 Sponsorship (35 slides)

    Presentations - Promotional Mix Project 

    Presentations - TV Commercial Storyboard 

      

    Day #14

    Unit 8 - Sponsorship & Endorsement

         Lesson 8.2 Sponsorship Growth (20 slides)

    Youtube - Sponsorship Proposal Basics in About 15 Minutes (17 minutes)

    Using your MS Outlook, email me 10 important points made during this video.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    Presentations - Promotional Mix Project 

    Presentations - TV Commercial Storyboard 

     

    Day #15

    Unit 8 - Sponsorship & Endorsement

         Lesson 8.3 Sponsorship Decisions (55 slides)

    Presentations - Promotional Mix Project 

    Presentations - TV Commercial Storyboard 

      

    Day #16

    Unit 8 - Sponsorship & Endorsement

         Lesson 8.4 Ambush Marketing (38 slides)  

    Youtube - Ambush Marketing Video (12 minutes)

      

    Day #17

    Unit 8 - Sponsorship & Endorsement

         Lesson 8.5 Pricing Sponsorships  (9 slides)

    Netflix - The Great Hack (1:50 minutes)  

      

    Day #18

    Unit 8 - Sponsorship & Endorsement

         Lesson 8.6 Endorsements (44 slides)

    Netflix - The Great Hack (1:50 minutes)  

      

    Day #19

    Unit 8 - Exam (65 pts) - Anwser the questions on your own using the slides from Unit 8

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

     

    Day #20

    Unit 9 - Ticket Promotion & Sales

         Lesson 9.1 Role of Ticket Sales in Sports & Entertainment Business (63 slides)

     
     
    Using your MS Outlook, email me 10 important points made during this video.
     
    Submit your notes to my email: csantiago@murrieta.k12.ca.us
     

    Event Ticket Project

    Use Google Drawings to create a visualing exciting (causing great enthusiasm and eagerness) and explicit (stated clearly and in detail, leaving no room for confusion or doubt) event ticket of your choice.  Make sure to add the vital information related to your event - day, date, location, name of event/performer, seating information, and anything specifically related to your event.  You will share your final design with your classmates and discuss your creation. 

      
     

    Day #21

    Unit 9 - Ticket Promotion & Sales

         Lesson 9.2 Ticket Sales Strategies (60 slides)

    Youtube - How Amazon, Apple, Facebook and Google manipulate our emotions (19 minutes)

    Using your MS Outlook, email me 10 important points made during this video.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

    Day #22

    Unit 9 - Ticket Promotion & Sales

         Lesson 9.3 The Ticket Sales Cycle (16 slides)

     
    Using your MS Outlook, email me 10 important points made during this video.

    Question:  How does understanding a person's behavior relate to Marketing? 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

       

    Day #23

    Unit 9 - Ticket Promotion & Sales

         Lesson 9.4 Ticketing Technologies (44 slides)

      

     

    Day #24

    Unit 9 Exam - Ticket Promotion and Sales (54pts) 

    Click the Unit 9 Exam link to Download

    Go to File and Save As

    Save As Unit 9 Exam to your Desktop

    Anwser the questions using the slides from Unit 9

    Continue Saving your Exam to your Desktop 

    At the completion of your Exam, Save and send it to my email

    csantiago@murrieta.k12.ca.us

      

     

    Day #25

    Unit 10 - Game Operations & Entertainment

         Lesson 10.1 - The Spectator “Fan” Experience (57 slides)

      

    Day #26

    Unit 10 - Game Operations & Entertainment

         Lesson 10.2 - What are Game Operations (39 slides)

    Amazon - Undercover Boss - Season 2 Episode 7 Chicago Cubs (44 minutes)

    Log into MS Office - Use Outlook to email me 10 important points made during this episode

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

      

    Day #27 

    Unit 10 - Game Operations & Entertainment

         Lesson 10.3 - The Role of Game Operations in Sports Marketing (17 slides)

     

    Fantasy Football Stadium Project 2020

    Create your project on MS Office 365 PowerPoint for your team presentation

    Slide #1 - Come up with a Team name, mascot, and colors

    Slide #2 - Design team uniforms (home and away) including a helmet with a logo 

    Slide #3 - Select a city for your team, that doesn't already have an NFL team.  What is the population, what businesses are close to it that will add to the attraction of the location for the stadium, what other benefits (i.e. parking) will enhance your location for the stadium?

    Slide #4 - Find a place to build your new stadium in Google Earth and give 4 reasons for your selection

    Slide #5 - Design a stadium and display it on your slide. 

    Slide #6 - Select a major sponsor to name your stadium and how the naming process came about.  How will your stadium/team benefit from collaborating with this sponsor?

    Slide #7 - Decide on 3 pieces of merchandise, one will be a T-shirt, one a hat and one is up to your team to decide

    Slide #8 - Develop a Marketing Strategy to get people into your stadium seats?

    Slide #9 - How will you make this Fantasy Football Stadium standout from the rest and make it a success?

     

    Your team will begin this today and will build upon it like the foundation of your stadium,

    we will complete the project and present by the end of the semester. 

      

    Day #28

    Unit 10 - Exam (  pts) - Anwser the questions on your own using the slides from Unit 10

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

      

    Day #29

    Unit 11 - SEM Communications

    Lesson 11.1 - Sports & Entertainment Communications

     

    Day #30

    Unit 11 - SEM Communications

    Lesson 11.2 - Publicity

      

    Day #31

    Unit 11 - SEM Communications

    Lesson 11.3 - Functions of Sports & Entertainment Communications

       

    Day #32

    Unit 11 - SEM Communications

    Lesson 11.4 - Integrating Publicity

      

    Day #33

    Unit 11 - SEM Communications

    Lesson 11.5 - The Publicity Plan

      

    Day #34

    Unit 11 - SEM Communications

    Lesson 11.6 - Press Releases

      

    Day #35

    Unit 11 - SEM Communications

    Lesson 11.7 - Press Kits

      

    Day #36

    Unit 11 - SEM Communications

    Lesson 11.8 - Social Issues

      

    Day #37

    Unit 11 - Exam (  pts) - Anwser the questions on your own using the slides from Unit 11

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

      

    Day #38

    Unit 12 - SEM Careers

    Lesson 12.1 - Careers in Sports

      

    Day #39

    Unit 12 - SEM Careers

    Lesson 12.2 - Careers in Entertainment

      

    Day #40

    Unit 12 - SEM Careers

    Lesson 12.3 - Preparing for Sports and Entertainment Marketing Careers

      

    Day #41

    Unit 12 - SEM Careers

    Lesson 12.4 - Cover Letters & Resumes

      

    Day #42

    Unit 12 - SEM Careers

    Lesson 12.5 - The Job Market

      

    Day #43

    Unit 12 - Exam (  pts) - Anwser the questions on your own using the slides from Unit 12

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

      

    Day #44

    TBA 

     

    Day #45

    TBA  

     

    Day #46

    TBA  

     

    Day #47 End of the Year

    TBA

     

     

    Sports & Entertainment Marketing  

    "Do not let what you cannot do interfere with what you can do." - John Wooden 

     

    1st Semester Beginning of the Year

    Day #1

    10 Things That Take Zero Talent, But Will Get You 100% Respect

    1. Be on Time

    2. Good Work Ethic

    3. Make an Effort

    4. Good Body Language

    5. Good Energy

    6. Good Attitude

    7. Be Passionate

    8. Be Coachable

    9. Do Extra to Excel

    10. Be Prepared

     

    COURSE DESCRIPTION

    Through the Marketing process, students will learn about:

    • The various college and professional sports programs and leagues
    • Discover and learn about the entertainment industry (Grammys, Emmys, Oscars, Tonys, and more) 
    • Discuss and analyze movies such as Moneyball, 42
    • Learn about the biographies of top celebrities and athletes
    • Plan, create, and design their own stadium for Murrieta and develop a business to make it work 
    • Market a product by performing a sales presentation
    • Experience owning their own sports franchise and hotel
    • Participate in two computer simulations in a challenge to make a profit 

     

    Student Computer Login Account

    Use your district student login and password > 9 digit student ID number@mvusd.org 

    (if you are new to the MVUSD, you'll have to see the secretaries in Student Services to set up your login)

     

    Go to MMHS Web Site > Teachers > Santiago, Carlos

    Peruse - read, typically in a thorough or careful way

    1. Course Outline 

    2. Syllabus 

    3. Lesson Plans (this page)

    EVERYTHING YOU NEED TO COMPLETE FOR THIS SEMESTER IS LISTED BELOW (updated weekly)

    I WILL INTRODUCE AND EXPLAIN EACH OF THE PROJECTS AS WE GO THROUGH THE SEMESTER

    IF YOU ARE ABSENT OR MISS CLASS PLEASE FOLLOW THE INSTRUCTIONS STEP BY STEP AND THEN IF YOU'RE IN NEED OF FURTHER EXPLANATION, I WILL GLADLY ASSIST YOU IN GETTING STARTED 

     

    Log into MS Office - Use Outlook to email me 10 important points made during each video 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    Youtube - Angela Lee Duckworth: Grit: The Power of Passion and Perseverance (6 minutes)

    Youtube - The Rise of Nike: How One Man Built a Billion-Dollar Brand (8 minutes)

    Youtube - Steve Jobs' Amazing Marketing Strategy (7 minutes)

     

    Definition of Marketing - Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

    Marketing is the promotion of business products or services to a target audience. ... Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements. But not all businesses approach the need to market their goods and services the same way

     

     

    Day #2

    Unit 1 - History & Evolution of SEM 

    Lesson 1.1 - Genesis of Sports & Entertainment Marketing

         Lesson 1.1 - Slides-Genesis of SEM.ppt (13 slides)

         Introducing SEM: Classroom Trivia Challenge with PPT

         Name that Team Classroom Challenge with PPT

         Name that Brand Classroom Challenge with PPT

      

     

    Day #3

    Youtube - 4 Principles of Marketing Strategy | Brian Tracy (25 minutes)

    Unit 1 - History & Evolution of SEM

    Lesson 1.2 - Factors Contributing to Industry Growth 

         Lesson 1.2 - Slides-Industry Growth.ppt (86 slides)

    Fantasy Football Stadium Project 2019-20 

    Work in your teams 

     

       

    Day #4  

    Unit 1 - History & Evolution of SEM 

    Lesson 1.3 - Media Impact on Industry Growth 

         Lesson 1.3 - Slides-Media Impact.ppt (40 slides)

    Fantasy Football Stadium Project 2019-20 

    Work in your teams 

    Amazon - Undercover Boss - Season 5 Episode 13 Utah Jazz on Amazon Prime (44 minutes) 

    Log into MS Office - Use Outlook to email me 10 important points made during this episode 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

        

    Day #5 

    Unit 1 - History & Evolution of SEM 

    Lesson 1.4 - Industry Pioneers Lesson

         Lesson 1.4 - Slides-Industry Pioneers (11 slides)

    Fantasy Football Stadium Project 2019-20

    Work in your teams

     

     

    Day #6

    Unit 1 - History & Evolution of SEM 

    Lesson 1.5 - Important Milestones in SEM History

         Lesson 1.5 - Slides-Important Milestones.ppt  (7 slides)

    Youtube - Jim's 1993 ESPY Speech (11 minutes)

    Fandom Project 

    Work in your teams

    Fantasy Football Stadium Project 2019-20

    Work in your teams

     

     

    Day #7

    Unit 1 - History & Evolution of SEM 

    Lesson 1.6 - Where Are We Now

         Lesson 1.6 - Slides-Where Are We Now.ppt (16 slides)

    Fantasy Football Stadium Project 2019-20

     

     

    Day #8 

    Unit 2 - What is SEM

    Lesson 2.1 - Sports & Entertainment Marketing Defined

         Lesson 2.1 - Slides-What Is Sports and Entertainment Marketing.ppt  (7 slides)

    School Canceled due to Tenaja Fire 

     

     

    Day #9 

    Unit 2 - What is SEM

    Lesson 2.2 - The Fusion of Marketing with Sports & Entertainment Lesson

         Lesson 2.2 - Slides-The Fusion of Marketing with Sports & Entertainment.ppt  (32 slides)

    Youtube - 'All I wanted was to be loved' — Dennis Rodman on his life and '30 for 30' doc | NBA on ESPN (32 minutes)

    Log into MS Office - Use Outlook to email me 10 important points made during each video 

    Question: How does Sports Marketing relate to Dennis Rodman? 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #10

    Unit 2 - What is SEM

    Lesson 2.3 - Sports ARE Entertainment Lesson

          Lesson 2.3 - Slides-Sports ARE Entertainment.ppt (17 slides)

    Youtube - Aaron Hernandez: Downward Spiral (43 minutes)

    Log into MS Office - Use Outlook to email me 10 important points made during each video 

    Question: As a marketing executive of a sports team, how would you remedy or fix this type of situation that has affected your team in a negative way? 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #11 

    Unit 2 - What is SEM

    Lesson 2.4 - Primary Marketing Functions Lesson 

          Lesson 2.4 - Slides-Primary Marketing Functions.ppt (40 slides)

    Online Article - University of Tennessee marching band wears T-shirts designed by bullied fan

    Log into MS Office - Use Outlook to email me 3 important points made in this article

    Question: Why would UT give a scholarship to this 4th grade student?

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    Presentations on Fandom Projects

     

     

    Day #12 

    Unit 2 - What is SEM

    Lesson 2.5 - Understanding the SEM Product Lesson

         Lesson 2.5 - Student Handout - Perishability.ppt (109 slides)

    Youtube - Michael Jordan - ESPN Basketball Documentary (43 minutes)

    Using your MS Outlook, email me 10 important points made during this episode 

    Question: Why is Michael Jordan considered the most marketable player in all of sports? 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    Presentations on Fandom Projects

     

     

    Day #13

    Unit 2 - What is SEM

    Lesson 2.6 - Competition for the Entertainment Dollar Lesson

         Lesson 2.6 - Slides-Comp for Entertainment Dollar.ppt  (6 slides)

    Amazon Prime - Pepsi vs Cola: The Marketing Battle of the Century (53 minutes)

    Using your MS Outlook, email me 10 important points made during this movie 

    Question: How did these two multinational companies market their products to dominate the world's drinks business? (List one marketing strategy for each of the companies)

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

      

      

    Day #14

    Unit 2 - What is SEM

    Lesson 2.7 - Reaching Consumers Lesson

         Lesson 2.7 - Slides-Reaching Consumers.ppt (65 slides)

    Youtube - How BIG is Amazon? (They Help Power the CIA and Netflix!) (17 minutes)

    Using your MS Outlook, email me 10 important points made during this segment

    Question: How has Amazon conquered the marketing aspect when compared to other large companies? 

    Youtube - Jeff Bezos Talks Amazon, Blue Origin, Family, And Wealth (48 minutes)

    Using your MS Outlook, email me 10 important points made during this interview

    Opinion: Give me one strong opinion that you now have on Jeff Bezos.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #15

    Unit 2 - What is SEM

    Lesson 2.8 - Intro to Event Marketing & Management 

         Lesson 2.8 - Slides-Intro to Event Marketing.ppt (37 slides)

    Unit 1 - Exam (55 pts) - Anwser the questions on your own using the slides from Unit 1

    Upon completion of the Exam or end of the period, please return the exam to my desk.  

    Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together when I return:

    Unit 2 - Handouts - Word Scramble

    Unit 2 - Handouts - Word Find

    Unit 2 - Handouts - Crossword

      

     

    Day #16

    Unit 3 - Intro to SEM Biz Principles  

    Lesson 3.1 - Industry Segments Lesson 

         Lesson 3.1 - Slides - Industry Segments.ppt (8 slides)

    Youtube - Larry Bird: ESPN SportsCentury Documentary (43 minutes)

    Using your MS Outlook, email me 10 important points made during this episode

    Question: How did the Boston Celtics market Larry Bird during his 13 years in the NBA?

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

    Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together

    Unit 2 - Handouts - Word Scramble

    Unit 2 - Handouts - Word Find

    Unit 2 - Handouts - Crossword

     

     

    Day #17 

    Unit 3 - Intro to SEM Biz Principles  

    Lesson 3.2 - Financial Structure of Sports Industry Lesson

         Lesson 3.2 - Slides - Financial Structure of Sports Biz.ppt  (75 slides)

    Return and review Unit 1 - Exam

    Unit 2 Lessons 2.1 - 2.8 - read through all the slides, work on the handouts and turn them in completed and stapled together 

    Unit 2 - Handouts - Word Scramble

    Unit 2 - Handouts - Word Find

    Unit 2 - Handouts - Crossword

     

     

    Day #18 

    Unit 3 - Intro to SEM Biz Principles  

    Lesson 3.3 - Financial Structure of Entertainment Industry Lesson

         Lesson 3.3 - Slides-Financial Structure of Ent Biz.ppt (78 slides)

    Using your MS Outlook, email me 10 important points made during these interviews

    Youtube - Nike's Tinker Hatfield on designing Air Jordans, Nike MAGs & creative inspiration (25 minutes)

    Youtube - Where Creative Inspiration Comes From (23 minutes)

    Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe.  Include Brand Name, Logo, Slogan and Price. 

    Your classmates will view your design and will cast a vote for "The Top Design".  Winner will win a prize!!

     

     

    Day #19 

    Unit 3 - Intro to SEM Biz Principles  

    Lesson 3.4 - Tracking Industry Trends Lesson 

         Lesson 3.4 - Slides-Industry Trends.ppt (54 slides)

    Unit 2 - Exam (77 pts) - Anwser the questions on your own using the slides from Unit 2

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

      

     

    Day #20 

    Unit 3 - Intro to SEM Biz Principles   

    Lesson 3.5 - Economic Impact 

         Lesson 3.5 - Slides-Economic Impact.ppt (55 slides)

    Amazon - Undercover Boss - Season 4 Episode 10 O'Neill Clothing (44 minutes)

    Using your MS Outlook, email me 10 important points made during this episode.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #21 

    Unit 4 - Marketing Applications 

    Lesson 4.1 - The Basic Marketing Concept Lesson 

         Lesson 4.1 - Slides-Basic Marketing Concept.ppt (8 slides)

    Return and review Unit 2 - Exam

    Submit the Tinker Shoe Competition! - Using Google Drawings - envision and design your own shoe.  Include Brand Name, Logo, Slogan and Price.  Your classmates will view your design and will cast a vote for "The Top Design".  Winner will win a prize!! 

     

    My First Marketing Assignment!

    'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

    Create a separate slide to describe the following: Who, What, Where, When, Why, How

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

     

    Slide #1 - copy and paste the following and place on your slide:

    1st Marketing Assignment

    Sports Entertainment Marketing for (place your sport/club/activity)

    Your Name 

     

    Slide #2 - Title: Who are you representing?

    Give a brief history of your organization and why it's unique or sets it apart? 

     

    Slide #3 - Title: What are the goods and/or services?

    Describe in detail what you are going to do with regards to goods and/or services?

     

    Slide #4 - Title: Where is this taking place?

    Define your target market or area where it will specifically take place.

     

    Slide #5 - Title: Why are you doing this?

    Explain the following factors:

    Why you are targeting who you are targeting?
    Why you have decided on what you will do?

     

    Slide #6 - Title: Why are you doing this? (continued from #5)

    Why you will provide services in a particular place?
    Why you have decided on particular times?

     

    Slide #7 - Title: When is it taking place?

    Construct a timeline demonstrating when activities will start and completion of the “Action Plan,” etc.

     

    Slide #8 - Title: When is it taking place? (continued from #6)

    In addition, you must describe when project services will actually be delivered; time of operation.

     

    Slide #9 - Title: How is this taking place?

    You should decide how your project will be implemented. This incorporates all the previous elements and explains, for example

    How you will engage the target population.
    How will individuals be assessed and admitted?

     

    Slide #10 - Title: How is this taking place? (continued from #9)

    How you will provide services.
    How you will retain participants.

     

    Slide #11 - Title: How is this taking place? (continued from #9 and #10)

    How you will evaluate the project’s effectiveness.

    It should explain all aspects of the mechanics of how a project will be carried out, and it should also demonstrate that the applicant has thoroughly considered the details of the project implementation strategy.

      

     

    Day #22 

    Unit 4 - Marketing Applications 

    Lesson 4.2 - The Marketing Mix Lesson 

          Lesson 4.2 - Slides-Marketing Mix.ppt (6 slides)

    My First Marketing Assignment!

    'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

    Create a separate slide to describe the following: Who, What, Where, When, Why, How

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

     

     

    Day #23 

    Unit 4 - Marketing Applications 

    Lesson 4.3 - Target Markets Lesson 

         Lesson 4.3 - Slides-Target Markets.ppt (34 slides)

    My First Marketing Assignment!

    'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

    Create a separate slide to describe the following: Who, What, Where, When, Why, How

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

     

     

    Day #24 

    Unit 4 - Marketing Applications 

    Lesson 4.4 - Market Segmentation Lesson 

         Lesson 4.4 - Slides-Market Segmentation.ppt (39 slides)

    Unit 3 - Exam (44 pts) - Anwser the questions on your own using the slides from Unit 3

    Upon completion of the Exam or end of the period, please return the exam to my desk.

    Return and review Unit 3 - Exam

     

    My First Marketing Assignment!

    'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

    Create a separate slide to describe the following: Who, What, Where, When, Why, How

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

      

     

    Day #25  

    Unit 4 - Marketing Applications 

    Lesson 4.5 - Positioning Lesson 

        Lesson 4.5 - Slides-Positioning.ppt (39 slides)

     

    My First Marketing Assignment!

    'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

    Create a separate slide to describe the following: Who, What, Where, When, Why, How

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

    Youtube - Magic Johnson: Basketball & Business (45 min)

    Using your MS Outlook, email me 10 important points made during this documentary

    Opinion: Give me one strong opinion on why Magic Johnson has been able to transition from a successful College/NBA player to a highly respected business owner.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #26 

    Unit 4 - Marketing Applications 

    Lesson 4.6 - Understanding the Sports & Entertainment Consumer Lesson  

         Lesson 4.6 - Slides-Understanding the Consumer.ppt  (10 slides)

    Unit 4 Lessons 4.1 - 4.9 - read through all the slides, work on the handouts and turn them in completed and stapled together

    Unit 4 - Handouts - Word Scramble

    Unit 4 - Handouts - Word Find

    Unit 4 - Handouts - Crossword

     

     

    Day #27   

    Unit 4 - Marketing Applications 

    Lesson 4.7 - Market Research Lesson  

         Lesson 4.7 - Slides-Market Research.ppt  (22 slides)

    My First Marketing Assignment!

    'With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.'

    Instructions: Create a slide presentation on Office 365 Power Point. In this assignment you are the lead project marketing manager.  Select a MMHS Sport Team, Club or Activity as the focus of your presentation. You will then develop, promote and assist in distributing the Product (Goods and/or Services) to satisfy customer's needs and wants.  The customer is the MMHS student (student body).   

    Create a separate slide to describe the following: Who, What, Where, When, Why, How

    Use the Rule of 5 when possible. (5 bullet points maximum, 5 words per bullet point)

    Youtube - Mike Tyson ESPN SportsCentury Documentary (:45)

    Using your MS Outlook, email me 10 important points made during this documentary

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #28  

    Unit 4 - Marketing Applications 

    Lesson 4.8 - Advertising Lesson  

         Lesson 4.8 - Slides-Advertising.ppt  (47 slides)

    Youtube - The Pete Rose Story SportsCentury Pete Rose Documentary (:45)

    Using your MS Outlook, email me 10 important points made during this documentary

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #29

    Unit 4 - Marketing Applications 

    Lesson 4.9 - Digital Marketing   

         Lesson 4.9 - Slides-Digital Marketing.ppt  (113 slides)

    Amazon - Tucker: The Man and His Dream (1:50)

    Using your MS Outlook, email me 20 important points made during this movie.

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #30  

    Unit 5 - The Marketing Plan 

    Lesson 5.1 - What is the Marketing Plan Lesson

         Lesson 5.1 - Slides-Marketing Plan.ppt (25 slides)

     

    Amazon - Tucker: The Man and His Dream (1:50)

    Using your MS Outlook, email me the answer to the following question:

    What is Tuckers Marketing Concept with relation to his new automobile? 

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #31  

    Unit 5 - The Marketing Plan

    Lesson 5.2 - Components of an Effective Marketing Plan Lesson

         Lesson 5.2 - Slides-Marketing Plan Components.ppt (13 slides)

     

    Unit 4 - Exam ( pts) - Anwser the questions on your own using the slides from Unit 4

    Upon completion of the Exam or end of the period, please return the exam to my desk. 

    Return and review Unit 4 - Exam

     

     

    Day #32

    Unit 5 - The Marketing Plan

    Lesson 5.3 - Mission Statement Lesson

        Lesson 5.3 - Slides-Mission Statement.ppt (9 slides)

    Open Outlook and create a Mission Statement for your 1st Marketing Assignment and send to me.

    The Mission Statement should address the following questions:

    What business are we currently in?

    Who are our current customers?

    What is the scope of our market?

    How do we currently meet the needs of our customers?

    Here is a very good example created by Kaleb:

    "The Murrieta Mesa Basketball Program (business) promises to ensure an athletically competitive team (meet the needs) for our players to excel, and a great atmosphere (scope) for fans (customers) to come and support our players and program."  

     

    Work on completing: 1) Fantasy Football Project     2) 1st Marketing Assignment

      

     

    Day #33

    Unit 5 - The Marketing Plan

    Lesson 5.4 - Situation Analysis - SWOT Lesson 

         Lesson 5.4 - Slides-Situation Analysis.ppt  (16 slides)

    Return and review Unit 4 - Exam

     

     

    Day #34

    Unit 5 - The Marketing Plan

    Lesson 5.5 - Financing Lesson 

         Lesson 5.5 - Slides-Financing.ppt  (25 slides)

     

     

    Day #35

    Unit 5 - The Marketing Plan

    Lesson 5.6 - Key Information in the Marketing Plan   

         Lesson 5.6 - Slides-Key Information in the Plan.ppt (28 slides)

     

     

    Day #36

    Youtube - E 60 JJ Watt (:28)

    Using your MS Outlook, email me 10 important points and the answer to the following question:

    Give me 3 reasons you believe JJ Watt is the most marketable player in the NFL?

    Submit your notes to my email: csantiago@murrieta.k12.ca.us

     

     

    Day #37

    Presentations for:

    My First Marketing Assignment!

     

     

    Day #38

    Presentations for:

    My First Marketing Assignment!

     

     

    Day #39

     

    Presentations for:

    My First Marketing Assignment!

     

     

    Day #40 End of the First Semester

    Presentations for:

    My First Marketing Assignment!

      

     

    Addendum

    The Stadium Project (Introducing the Project)

    Elements of a Marketing Plan

    Slide # 1 Title Slide - Name of Your Stadium and Logo (a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.)

    Logo's  

    Slide # 2 Schematic - show the main form and features as a drawing (2 perspectives) by researching and piecing together a picture layout

     Stadium Sketch

     

    (End of the Semester)

    (days to complete 1 of 10) 100 points

     

    Netflix - Abstract: The Art of Design (:42)

    Season 1 Episode 2 Tinker Hatfield: Footwear... 

          

    Chapter Project

    your team chooses one of the following chapters and will create a PowerPoint Project

    highlighting the various areas. 

    When completed, you will present to the class:

    Slide 1 - Chapter Title with Chapter Objectives (list them)  

    Slide 2 - Case Study (Title with 3 bullet points)  

    Slide 3 - Section 1 Key Terms with Definitions

    Slide 4 - Five Important Bullet Points from the section

    Slide 5 - Section 2 Key Terms with Definitions

    Slide 6 - Five Important Bullet Points from the section

    Slide 7 - Profiles in Marketing (2 important bullet points)

    Slide 8 - World Market (2 important bullet points)

    Slide 9 - From Review and Activities develop 5 short Questions (bullet points) for the Year End Final

    Extra Credit Only for Team doing Chapter 8 or Chapter 13

    Slide 10 - Section 1 Key Terms with Definitions

    Slide 11 - Five Important Bullet Points from the section

     

    Unit 3 Sports Marketing Mix

    Chapter 5 Section 5.1 and 5.2 (21 pages) Product and Price Decisions: Sports

    Chapter 6 Section 6.1 and 6.2 (21 pages) Sports Product and Price Decisions

    Chapter 7 Section 7.1 and 7.2 (21 pages) Branding and Licensing

    Chapter 8 Section 8.1, 8.2 and 8.3 (23 pages) Sports Promotion (Extra Credit)

    Chapter 9 Section 9.1 and 9.2 (23 pages) Sports Marketing Plans and Careers 

     

    Unit 5 Entertainment Marketing Mix

    Chapter 12 Section 12.1 and 12.2 (21 pages) Product and Price Decisions: Entertainment

    Chapter 13 Section 13.1, 13.2 and 13.3 (23 pages) Entertainment Market Research and Outlets (Extra Credit)

    Chapter 14 Section 14.1 and 14.2 (19 pages) Images and Licensing

    Chapter 15 Section 15.1 and 15.2 (19 pages) Entertainment Promotion

    Chapter 16 Section 16.1 and 16.2 (21 pages) Entertainment Marketing Plans and Careers

     

     

    Sal Khan/Ted Talk 2011 (20:14)

     

    Morgan Spurlock: The greatest TED Talk ever sold (:20) (some explicit language)

     

    Pom Wonderful Presents: The Greatest Movie Ever Sold on Amazon Prime (1:28) (some explicit language)

     

     

    Brand "Yourself" Project 

    Use Canva to create a Poster with your image and select 10 sponsors that represent who "you" are.  Use you're imagination and creativity to distinguish "you" from everyone else, make this a fun poster that you would want to share with your friends and family.

    Branding definition - “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

     

    Khan Academy - Inteviews with Entrepreneurs

    Elon Musk - Tesla Motors and SpaceX

     

    Khan Academy - Inteviews with Entrepreneurs

    Richard Branson - Chairman of the Virgin Group

     

    Khan Academy - Inteviews with Entrepreneurs

    Marc Ecko - Founder of Ecko Unlimited 

     

    Click on the Link below to access your FINAL PROJECT

    Entertainment Marketing Project

     

     

    The Games That Cost Russia $14 Billion: 9 Wild World Cup Money Stats (article) 

    Four Realities That Will Rock The World Of Marketing In 2018 (article)  

     

    Amazon Movies associated with Marketing

    Pepsi vs Cola: The Marketing Battle of the Century (:53) 

    Wal-Mart: The High Cost of Low Price (:97)

    Famous Nathan (:86)

    Andy Parris: Bubblegum King (:65)

     

    Undercover Boss (:42)

    Season 2 Episode 5 Power of Persuasion
     
    Season 2 Episode 6 What You Don't Know
     
    Season 2 Episode 9 You Decide
     
    Season 3 Episode 3 Trust Me
     
    Season 3 Episode 9 In It To Win It
     
    Season 3 Episode 10 Follow the Leader 
     
    Season 4 Episode 2 Addiction 
     
    Season 4 Episode 4 Risk
     
    Season 4 Episode 9 Patterns
     
    Season 4 Episode 10 Intuition
     
     
    NetFlix - 30 for 30 (1:40)
     
     
     
    Netflix - Abstract: The Art of Design (:42)
     
    Season 1 Episode 2 Tinker Hatfield: Footwear... 
     
    Season 1 Episode 4 Bjarke Ingels: Architecture

     

    Netflick Movies associated with Marketing

    Founder - the start up story of McDonald's  

    The Truman Show

    Walt Before Mickey

    Terms and Conditions May Apply

     

    Non-Netflix Movies associated with Marketing

    Moneyball - it shows you don't need a big budget to be successful and it shows the importance of data

    The Joneses - great insight into the minds of people when it comes to peer pressure and influence 

    What Women Want - trying to understand who you are targeting and how you can act on it

    Jobs - no matter how great the product is, it doesn't sell itself plus catering to the target market 

    The Circle - how people get easily influenced 

    This Girl Can

    Star Sports'

    Canadian Football League

    Bookies Betfair

    Reebok: Subway Pump Battle

    Jiro Dreams of Sushi

    Anthony Bourdain: Parts Unknown

    Inside: Chipotle

    Freaks and Geaks

    The Writer's Room

    20 Feet from Stardom

    Helvetica

    Chef

    Syrup

    Guilt Trip

    The Greatest Movie Ever Sold

    Idiocracy

    Minority Report

    Boiler Room

    The Hudsucker Proxy

    Glengarry Glen Ross

    Tucker: A Man and His Dream

     

     

    A Look at 11 Methods for Improving Your Memory

    https://www.verywellmind.com/great-ways-to-improve-your-memory-2795356 

     

Last Modified on May 11, 2020