Some ideas to include for your custom pages:

• Let your kiddos take photos using your camera/cell phone and include some of their photography on their custom pages. You could also ask them to journal (write captions and information) about the photos they took.

• Include a "Top 5" list of some kind - top five things they like to do, favorite shows, favorite books, etc. You know your kid the best - choose a list that shows their personality and gives a glimpse into what kind of person they are at this age

• Include photos of your kid with their friends or with their teacher

• Have them write a short note about themselves for memory's sake and include the note (take a picture of it to show their handwriting) or type out what they wrote on your custom page

• Why not include a little note from you? Let your kid know how awesome you think they are and highlight some of their accomplishments! Again, you can type this out, but wouldn't it be cool to write a 'real' note and photograph it and include the photo to have a visual of your handwriting?

• What about a family picture? Have you taken a trip or a vacation this year? Include photos of these things that document some of the events that have happened this year.

• Include an autograph box if you have extra space that you don't know what to do with.
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Here are some design tips for your custom page:

• Remember, you can change the default template or even create your own layout. 

• Zoom in on the photos to show close-ups of your kid's face.

• Be frugal with fonts - choose two or three that complement each other and don't go too crazy or your page will look messy.

• Same with clip art - too much will clutter your pages. 
• Background colors - white is a good canvas that will show off your photos. If you want to use a color and have text on your page, make sure your text will show up (dark background? use a white font color)